Tag: Awards

Australia – It’s officially ‘martech awards season’, with these awards aimed at recognising ‘knockout’ innovation in global marketing technology. The latest raft of martech awards are rigorously independent, with all entrants being subjected to rigorous judging–including of the TMW 100 Awards.

“The TMW 100 Awards aren’t awards that can be gamed, especially by larger companies with lavish budgets and industry clout. If you win a TMW 100 Award, it’s because you’ve done something impressive and richly deserve recognition,” Juan Mendoza, CEO and founder at TMW.

Mendoza also argues martech purchasers have long been poorly served. “Businesses often spend up big on martech solutions that are then under-utilised. The main reason that happens is because there is not nearly enough reliable data out there. These awards are designed to be a useful data point.”

Meanwhile, Billy Loizou, area vice president for APAC at Amperity is delighted that experts and martech-buying execs will now have a handy list of the most highly-rated solutions released over the last year. 

He encourages all those passing judgment to understand that martech leadership is about “offering solutions that address key use cases such as increasing customer retention, boosting conversion rates, or improving campaign ROI, all with the ultimate goal of driving meaningful, measurable outcomes.”

Sarah Jarvis, communication and propositions director at Eagle Eye, says, “The TMW 100 Awards are a fantastic place to showcase what we have delivered in collaboration with our customers. Merit-based awards are super important and especially great when your company ranks highly! Eagle Eye did that last year and got greater brand exposure. It was also something for our team to be proud of and celebrate.”

India’s Vishnu Vankayala, the CEO of CustomerLabs, says of last year’s event (where CustomerLabs took out first prize), “TMW 100 was fair and transparent. It helped us to get a lot of recognition and it acts as a strong validator for our current and future customers. Looking forward to winning the TMW 100 again!” 

Remi Morault, CEO of Desygner, (which nabbed the runner-up spot in 2023), says, “One of the standout aspects of TMW 100 was the international exposure it provided, which was invaluable for us at Desygner. The honour has undoubtedly helped in strengthening our brand reputation and opening new doors for collaborations and opportunities.” 

As well as being one of Nairobi’s most respected e-commerce and growth-marketing consultants, Fiona Ngaruro is a TMW 100 Awards judge. “There are so many great martech solutions out there that people don’t know about,” she says. “The superpower of the TMW 100 Awards is to create a level playing field for innovators across the world.”

Anna Ambrozevich, founder of the CRO & Personalization Academy, agrees, saying, “I’m excited about the innovation we’ll see this year, especially the synergy of composability and AI. But as the director of a ‘women and tech’ chapter, what I dream about is seeing more females founding martech companies and entering these awards.”

MARKETECH APAC is also currently submitting submissions for its Marketing Technology Awards 2024. With 45 carefully selected categories, these categories represent the diverse and dynamic landscape of the modern marketing ecosystem. Submit your entries before August 28 by clicking HERE.

Sydney, Australia – Amperity has announced that it has been awarded the ‘Communications, Media and Entertainment Partner of the Year’ Award by Databricks. With Databricks and Amperity, brands such as Paramount and Vail Resorts, have maximized the value of their customer data, lowered costs, and increased data democratization to generate and share insights to their downstream systems and business users.

The award was presented this week at Databricks’ Data + AI Summit 2024 and underscores the impact Amperity has made in developing Databricks competency and helping to solve customer data challenges and break into new revenue streams.

Amperity’s Lakehouse CDP is leading the shift towards composability in the marketing technology landscape. Amperity provides automated cleansing, enriching, and harmonizing of customer data and shares it with Databricks Data Intelligence Platform through Delta Sharing, its open, industry-standard protocol. This allows data to be easily accessible across the tech stack through a shared catalogue. 

Together, Amperity and Databricks enable brands to take a more sophisticated and strategic approach to customer data management, paving the way for a new era of data-driven marketing where insights can be easily translated into actionable strategies for boosting engagement, loyalty, and revenue.

Derek Slager, co-founder and CTO at Amperity, said, “We are thrilled and deeply honoured to receive the Communications, Media and Entertainment Partner of the Year award from Databricks. This recognition is a testament to the incredible value our collaboration has delivered to our shared customers.”

He added, “By combining Amperity’s unified customer data foundation with Databricks’ powerful data intelligence platform, we’ve empowered brands to unlock transformative insights and personalize customer experiences like never before. As we look ahead, we’re excited to further strengthen our partnership by redefining what’s possible in customer engagement and to help our clients turn complex data into business value.”

Meanwhile, Roger Murff, vice president of technology partners at Databricks, commented, “In an era where data and AI are pivotal to innovation, Amperity’s Lakehouse CDP plays an important role in delivering data intelligence. Together, we enable brands to seamlessly share live data sets without the need for maintaining ETLs or copying data. Through this composable and secure data flow, Amperity and Databricks empower brands to fuel the data-intensive demands of Generative AI and deliver highly personalized experiences with exceptional data quality.”

Singapore – Marketing Technology Awards, MARKETECH APAC’s latest initiative to recognise the groundbreaking achievements in marketing technology within the region, has officially unveiled the first roster of its official jury panel for its upcoming awards ceremony. 

Composed of a wide variety of seasoned and leading marketing professionals in the Asia-Pacific region, the panel embodies a wealth of expertise and experience to carefully evaluate submissions in every category. 

The first lineup of jury members includes: 

  • Dibin Raj, Global Head of Marketing Technology and Operations at Broadridge
  • Prashant Sukhwani, VP for Marketing at Burger King India 
  • Bea Atienza, Marketing Director, Impactful Brand Experience at Colgate-Palmolive
  • Stanley Toh, General Manager, Customer Engagements and Communications at Cycle & Carriage
  • Jason Huan, Chief Marketing Officer at Endowus
  • Rochelle Vandenberghe, Chief Marketing and Digital Business Officer at FWD Insurance
  • Raymund Villanueva, Chief Marketing Officer at GoTyme Bank
  • Nausicaa Charrier, Marketing and Communication Director, Singapore & Malaysia at Moët Hennessy Diageo
  • Tiffany Tang, Marketing Director of Health & Hygiene – Malaysia, Singapore & Vietnam at Reckitt
  • Jyane Quek, Global Head, Marketing Strategy for Consumers, Private and Business Banking at Standard Chartered Bank
  • Neha Bhasin, Regional Director of Marketing and Communications at ZALORA Group

There are 45 curated and enterable sub-categories under the four main categories; brand collaboration, martech, industry leader, and team. The categories guarantee comprehensive coverage and highlight specific specialisations within the realm of marketing technology.

 The ‘Brand Collaboration Categories’ invite submissions from brands that have showcased exceptional utilisation of technology to drive successful marketing campaigns. Martech agencies boasting platforms with robust technological capabilities are encouraged to submit under the ‘Martech Categories’.

Simultaneously, the ‘Industry Leader Categories’ welcome leaders who have demonstrated outstanding contributions, influence, and impact on their respective industries. The ‘Team Categories’ recognise tech teams that have seamlessly merged technical expertise with innovation to deliver exemplary solutions.

Aside from enterable categories, the Marketing Technology Awards also feature three ‘Grand Prix’ awards that are not for entry. Winners for the following awards will be determined by cumulative points that show their consistent excellence across the awards program. 

The judging criteria for the awards are as follows:

Brand Collaboration: Objective (10%), Tech Selection Process (10%), Tech Implementation (30%),  Results (50%) 

Martech: Tech Capabilities (25%), Innovation (30%), Case Studies (45%)

Industry Leaders: Business Contributions (40%), Leadership (40%), Industry Influence (20%)

Teams: Team Culture (30%), Business Innovation (30%), Team Performance (40%)

The Marketing Technology Awards is an inaugural event that aims to shine a spotlight on brands, agencies, and martech companies that have played a transformative and innovative role in shaping the marketing landscape. 

This year, MARKETECH APAC is bringing the awards ceremony to the place where tradition and innovation converge in a vibrant melting pot, Singapore. 

Joven Barceñas, founder and CEO of MARKETECH APAC, said, “What inspired the creation of the Marketing Technology Awards was the genuine desire to acknowledge and celebrate the role of tech in the marketing industry. The Marketing Technology Awards strives to represent each of the key markets in the Asia Pacific. The composition of the grand jury reflects a commitment to diversity, ensuring that perspectives from various regions and sectors are represented in the judging process.”

“There will be 5 judging groups: 2 for the Brand Collaboration categories, 2 for the MarTech categories, and 1 for the Industry Leaders and Team categories. We made sure that each region in the Asia Pacific is well represented in each judging group. Each group will be composed of a head of jury and 6 jury members. The head of jury will audit the results and ensure impartiality and integrity in the judging process,” he added. 

Key dates related to the awards ceremony this 2024 are as follows:

Entry Submission – until June 28, 2024 

Judging Period – July 8-19 2024

Gala Dinner and Awarding Ceremony – September 27, 2024

The nomination fee is US$249 (early-bird rate), applicable until April 30, 2024. After which, the standard fee of US$349 applies.

Head over to the official event site for the complete details. Interested parties can contact MARKETECH APAC’s team about the nomination process and sponsorship opportunities at [email protected].

Singapore – Supermom, an AI-driven data powerhouse that brings mission-centric brands into the hearts and wallets of discerning parents in Southeast Asia announces the launch of Brand Awards for 2024. 

The only awards of its kind to be 100% voted by consumers, Supermom Brand Awards seeks to recognise the best products and services for mothers and families in the Southeast Asia region. 

This year’s award promises to be bigger in size and scope, covering 18 categories and five countries in Southeast Asia, including Singapore, Malaysia, Indonesia, Vietnam and Thailand. Categories range from baby care, nutrition to education, insurance and travel. 

Online voting for the awards will commence on 14 February for the Supermom community. Families interested in voting will need to create an account on welovesupermom.com site. The top three most voted brands across each of the categories in five countries will be unveiled on 18 March. 

Commenting on the awards, Luke Lim, group CEO of Supermom, said, “Brand Awards are conceived to be a win-win for both brands and consumers. The Awards will give consumers a chance to contribute their insights while getting paid for their efforts, and more importantly be able to compare their preferences against other parents’ recommendations. This will reinforce Supermom’s mission to empower millions of families to live better and smarter. Meanwhile, the results of the Awards will be a strong testament of the value that winning brands provide to their consumers, and gain greater recognition, credibility and trust amongst their target audience. 

To ensure that the awards process is seamless and foolproof, Supermom has also brought on board an advisory panel comprising Dr Lau Kong Cheen, associate professor of marketing at SUSS, Garick Kea, MD of Insights Table and Audrey Kuah, co-CEO, Asia Pacific, VML International. 

Supermom has also introduced an option for its community to donate their participation fees for Brand Awards to chosen beneficiaries which include Ray of Hope Singapore, Single Moms Indonesia, SingleMums Vietnam and Hati in Malaysia. 

Singapore – Cannes Lions, the global festival celebrating the creative excellence of the marketing and advertising scene, has recently concluded. The event, which happened from June 19 to 23, has seen a slew of much-celebrated marketing and advertising campaigns conceptualised by brand and agencies across Asia-Pacific.

The APAC region has seen 114 Lions won, much greater than the 104 Lions won in 2022. Some of the leading markets that have submitted include India, Japan, and Australia.

Without further ado, these are the major wins from APAC brands and agencies this Cannes Lions 2023:

“The First Digital Nation”
Client: The Government of Tuvalu
Agency: The Monkeys, part of Accenture Song

  • Grand Prix – Titanium
  • Silver (Sustainable Development Goals) Planet > Climate Action
  • Bronze (Film) Innovation in Film > Screens & Events

“Phone It In”
Client: Skinny
Agency: Colenso BBDO

  • 3X Grand Prix (Radio & Audio) Radio & Audio: Sectors > Consumer Services / Business to Business (each for the campaigns “Lawyer”, “Ad Agency”, and “Strip Club”)
  • Gold (Industry Craft) Copywriting > Outdoor
  • Gold (Media) Excellence in Media Craft > Use of Channel Integration
  • Silver (Radio & Audio) Innovation in Radio & Audio > Use of Radio or Audio as a Medium
  • Silver (Outdoor) Culture & Context > Breakthrough on a Budget
  • Silver (Direct) Channels > Use of Print / Outdoor
  • Silver (Media) Channels > Use of Audio Platforms (for “Skinny”)
  • Bronze (Radio & Audio) Culture & Context > Breakthrough on a Budget
  • Bronze (Direct) Excellence in Direct > Copywriting

“FitChix”
Client: Honest Eggs Co.
Agency: VMLY&R

  • Gold (Outdoor) Ambient & Experiential > Promotional Items & Printed Media
  • Silver (Outdoor) Culture & Context > Market Disruption
  • Silver (Media) Media: Sectors > Food & Drink
  • Bronze (Outdoor) Ambient & Experiential > Design for Promotional Items

“My Japan Railway”
Client: JR Group
Agency: Dentsu Inc.

  • Grand Prix (Industry Craft) Art Direction > Brand & Communications Design
  • Gold (Industry Craft) Illustration > Brand & Communications Design
  • Gold (Design) Communication Design > Brand Collateral

“Shellmet”
Client: Koushi Chemical Industry Inc.
Agency: TBWA\Hakuhodo

  • Gold (Design) Products > Lifestyle, Fashion, Leisure, Sports & Outdoor
  • Gold (Innovation) Innovation > Product Innovation
  • Bronze (Creative Business Transformation) Product & Service > Product

“The Last Performance”
Brand: Partners Life
Agency: Special Group, Auckland

  • Grand Prix (Health & Wellness) Health Services & Corporate Communications > Insurance
  • Gold (Creative Strategy) Partnerships & Perspectives > Collaboration
  • Gold (Media) Media: Sectors > Consumer Services / Business to Business
  • Bronze (Entertainment) Branded Content > Brand Integration

“Flipvertising”
Brand: Samsung
Agency: CHEP Network and The Sweetshop Sydney

  • Grand Prix (Social & Influencer) Social Insights & Engagement > Audience Targeting / Engagement Strategies
  • Silver (Direct) Data & Technology > Data-Driven Direct Strategy
  • Silver (Direct) Digital & Social > Use of Digital Platforms
  • Bronze (Media) Media: Sectors > Consumer Goods

“Airtel 175 Replayed”
Client: Airtel
Agency: Leo Burnett India

  • Gold (Brand Experience & Activation) Excellence in Brand Experience > Launch / Re-launch
  • Silver (Entertainment Lions For Sport) Sport-led Brand Experience > Sports Live Experience
  • Bronze (PR) PR Techniques > Use of Events & Stunts

“A Train of Memories”
Client: Sotetsu
Agency: Six Inc.

  • Gold (Film Craft) Production > Production Design / Art Direction
  • Gold (Film Craft) Production > Achievement in Production
  • Bronze (Film Craft) Post-Production > Visual Effects
  • Bronze (Digital Craft) Form > Video / Moving Image

“Knock Knock”
Client: Korean National Police Agency
Agency: Cheil Worldwide

  • Grand Prix – Glass: The Lion For Change
  • Bronze (Direct) Direct: Sectors > Not-for-profit / Charity / Government

“Shah Rukh Khan-My-Ad”
Client: Mondelez International
Agency: Ogilvy Mumbai

  • Effectiveness Grand Prix (Creative Effectiveness) Brand Challenges & Opportunities > Market Disruption
  • Silver (Creative Effectiveness) Market > Single Market

“Bed-Verts”
Client: 10:PM
Agency: Howatson+Company

  • 6X Silver (Industry Craft) Copywriting > Outdoor (each for the campaigns “Staph Infection”, “Backpackers”, “Fur Babies”, “Bedwetters”, “Mardi Gras Queen”, and “Spineless”)
  • Bronze (Outdoor) Ambient & Experiential > Special Build

“Exhibit A-i”
Client: Maurice Blackburn
Agency: Howatson+Company

  • Bronze (Print & Publishing) Culture & Context > Corporate Purpose & Social Responsibility
  • Bronze (Direct) Data & Technology > Metaverse, New Realities & Emerging Tech

“Unbranded Menu”
Client: McDonald’s
Agency: Leo Burnett Manila

  • Silver (Entertainment Lions For Gaming) Community > Influencer & Co-Creation
  • Bronze (Entertainment Lions For Gaming) Challenges & Breakthroughs > Breakthrough on a Budget

“The Innocent Eyes”
Client: VOIZ
Agency: Ogilvy Bangkok

  • Bronze (Film Craft) Production > Direction (The Eye)
  • Bronze (Film Craft) Production > Direction (Left and Right)
  • Bronze (Social & Influencer) Social Content Marketing > Social Film Series

“Kami”
Client: Down Syndrome International
Agency: Forsman & Bodenfors Singapore

  • Silver (PR) Innovative Use of Influencers
  • Bronze (Design) Digital Design
  • Bronze (Digital Craft) Digital Illustration & Image Design

“Let Her Grow”
Client: Unilever Bangkok
Agency: Select Start Bangkok, Edelman Bangkok

  • Bronze – Glass: The Lion for Change
  • Bronze (Health & Wellness) Health Awareness & Advocacy > Brand-led Education & Awareness

“Well-Being Index (GDW)”
Client: Nikkei Inc.
Agency: Dentsu Inc.

  • Gold (Creative Business Transformation) Business Design & Operations > Company Culture
  • Silver (PR) Insights & Measurement > Research, Data & Analytics

“#BringBack2011”
Client: Oreo India
Agency: Leo Burnett

  • Silver (PR) PR Techniques > Launch / Re-launch
  • Silver (Social & Influencer) Excellence in Social & Influencer > Multi-platform Social Campaign

“Correct The Internet”
Client: Team Heroine
Agency: DDB New Zealand

  • Silver (Direct) Digital & Social > Co-creation & User Generated Content
  • Bronze (Direct) Digital & Social > Use of Digital Platforms

“The Reluctant Shanty”
Client: Australia for UNCHR
Agency: Finch

  • Silver (Social & Influencer) Social & Influencer: Sectors > Not-for-profit / Charity / Government
  • Bronze (Film Craft) Production > Use of Original Music

Other APAC wins in the Cannes Lions 2023 festival also include:

“Untangling the Politics of Hair”
Client: Stir
Agency: FCB India

  • Gold (Industry Craft) Art Direction > Outdoor

“The Everything Book”
Client: Vedantu
Agency: Dentsu Creative

  • Bronze (Design) Communication Design > Promotional Printed Media

“Undercover”
Client: Women Helping Women Asia
Agency: Ogilvy Hong Kong

  • Bronze (Design) Digital & Interactive Design > UX, UI & Journey Design

“I’m Neale Daniher”
Client: Fightmnd
Agency: Clemenger BBDO

  • Silver (Social & Influencer) Social Content Marketing > Co-Creation & User Generated Content

“Heinekicks”
Client: HEINEKEN
Agency: BBH Singapore

  • Bronze (Outdoor) Ambient & Experiential > Promotional Items & Printed Media

“Beautiful Panic”
Client: The Ad Museum Tokyo
Agency: Dentsu Inc.

  • Bronze (Industry Craft) Illustration > Brand & Communications Design

“Machinegun Mouth”
Client: Battleground Mobile India
Agency: DDB Mudra Group

  • Bronze (Entertainment Lions For Gaming) Branded Content for Gaming > Audio-visual Content

“Play Has No Limits ft. Kenshi Yonezu”
Client: PlayStation
Agency: Six Inc.

  • Bronze (Entertainment Lions For Gaming) Branded Content for Gaming > Audio-visual Content

“The Taiwanese World of Warcraft”
Client: World of Warcraft
Agency: Dentsu Creative Taiwan

  • Bronze (Entertainment Lions For Gaming) Branded Content for Gaming > Audio-visual Content

“Kaguya by Gucci”
Client: Gucci
Agency: Dentsu Inc.

  • Bronze (Film Craft) Production > Use of Original Music

“The Movies That Made (From) Us”
Client: Five Star
Agency: BBDO Bangkok

  • Bronze (Social & Influencer) Social Content Marketing > Social Film

Australia – Global marketing technology group CM Group has been recognised at the recent MarTech Breakthrough Awards as ‘Best Overall MarTech Company’ for the third consecutive year. Cheetah Digital, which CM Group had acquired earlier this year, was awarded ‘Best Overall Marketing Campaign Management Solution’.

Speaking on the award, Wellford Dillard, CEO of CM Group, said, “What an honor for both CM Group and Cheetah Digital to receive this recognition from MarTech Breakthrough. We believe our key differentiator is our ability to provide a home for every marketer, regardless of size, complexity or industry. The depth and breadth of our offerings and our ability to deliver the right solution to every customer allows us to address a broad range of use cases and sophistication.”

He added, “With Sailthru, Selligent, Campaign Monitor, Emma, Vuture, Liveclicker and now Cheetah Digital, we deliver specialised marketing automation, email marketing and personalization for startups, large enterprises and everything in between. Our goal is to deliver solutions that support our customers in growing and scaling their businesses.”

CM Group’s innovative solutions allow customers to gather first- and zero-party data and consent that’s critical to building relevant, meaningful consumer interactions at every point in the customer journey, all at scale.

Meanwhile, James Johnson, managing director at MarTech Breakthrough, commented, “Relationship marketing begins with the first interaction, where you create a value exchange by offering a rewarding experience. oth CM Group and Cheetah Digital help marketers build better relationships with customers by creating this value exchange, and that makes them our choice for ‘Best Overall MarTech Company’ and ‘Best Overall Marketing Campaign Management Solution.’”

The MarTech Breakthrough Awards honours excellence and recognising the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, adtech, salestech, marketing analytics, content and social marketing, mobile marketing, among others.

Cannes, France – The final day of the Cannes Lions 2022 festival ended on 25 June with Dentsu Creative India bagging the ‘Agency of the Year Award’, making the first Indian agency to win such an award in the history of the creative awards festival.

Dentsu Creative India was recognised for their efforts in the campaign ‘The Unfiltered History Tour’ alongside media brand VICE. The campaign focuses on a multimedia experience that takes viewers and listeners to the true historical nature of stolen artefacts at the British Museum.

The campaign also won a Titanium Award, given out to those campaigns that are ‘breaking new ground in branded communications with provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry’.

Speaking of the recent win, Ajay Gahlaut, group chief creative officer for India at Dentsu Creative, said, “Winning the ‘Agency of the Year’ is an emotion I cannot even begin to describe. When I used to watch other agencies win the title I often wondered if I ever would get that same honour. What they say is true. Dreams do come true! I’m over the moon with the Titanium win along with the hat trick of Grand Prix and a whole lot of other metals.” 

He added, “Not just me I think no one in the entire Indian ad industry has been part of such a huge haul of Lions ever before. And I do believe we are the first full-service Indian agency to win the title of Agency of the Year. I doff my hat to the entire team responsible for the Unfiltered History Tours.”

Meanwhile, Amit Wadhwa, CEO for India at Dentsu Creative, commented, “We are undeniably proud to be associated with a campaign that takes top honours on a global platform. This indeed fuels the fire of passion and commitment in the team that has relentlessly worked on it. The entire credit goes to each one of them who has been involved, to all our present and ex-colleagues who have worked so hard on the campaign. They are the real winners.”

On other awards, APAC winners at the ‘Film’ category include:

  • ‘Shot on iPhone 13 Pro: The Comeback’ by Apple, TBWA\Arts Lab Shanghai, Lunar Films Shanghai (Gold Lion, Silver Lion)
  • ‘Chatpat’ by SOS Children’s Villages India, FCB India Delhi, Kinnect Mumbai (Silver Lion, Bronze Lion)
  • ‘Metaverrrrrrr’ by Krungsri First Choice, Leo Burnett Bangkok, Factory01 Bangkok (Silver Lion, Bronze Lion)
  • ‘Machine-Gun Mouth’ by Battlegrounds Mobile India, DDB Mudra Mumbai, Early Man Film Pvt. Ltd. Mumbai (Bronze Lion)
  • ‘Party’ by Cheers, GIGIL Taguig, Arcade Film Factory Makati (Bronze Lion)
  • ‘The Wisdom of the East’ by 5 Takabb, Phenomena Co. Bangkok (Bronze Lion)

The campaign ‘Adeli’ by Unipads and VMLY&R took a Bronze Lion in the category ‘Glass: The Lion for Change’.

Meanwhile, in the ‘Sustainable Development Goals’ category, the campaign ‘The Missing Chapter’ by P&G and Leo Burnett Mumbai won the Grand Prix award. Other winners include:

  • ‘Smart Fill’ by Unilever, VMLY&R Commerce India Mumbai (Silver Lion)
  • ‘Child Marriage Prevention Loan’ by IPDC Finance Ltd and Amal Foundation, Grey Bangladesh Dhaka (Bronze Lion)
  • ‘Goodie Box’ by Everybody Eats, DDB New Zealand Auckland (Bronze Lion)
  • ‘Quest for Dyslexia’ by Samsung, Cheil Worldwide Beijing (Bronze Lion)
  • ‘One House to Save Many’ by Suncorp Group, Leo Burnett Sydney (Bronze Lion)

Cannes, France – It’s the fourth day of the Cannes Lions 2022 festival, and for this day, the awards show will focus on the categories ‘Creative B2B Lions’, ‘Direct Lions’, ‘Media Lions’, ‘Creative Data Lions’, ‘PR Lions’, and ‘Social & Influencer Lions’.

Dentsu Creative India has won its third Grand Prix today under the category ‘Social & Influencer Lions’ for the campaign ‘The Unfiltered History Tour’ with VICE. It also won a Silver Lion in the same category for social purpose, and a bronze for the PR category.

Speaking on the new wins, Amit Wadhwa, CEO for India at Dentsu Creative, said, “Today, we add yet another Grand Prix, 1 Silver and 1 Bronze to our wins. And yet again, kudos to each and every one of our present and ex-teammates for the dedication, brilliance, and excellence that they have put in and into this journey to get us here. This belongs to them.”

Meanwhile, Ajay Gahlaut, group chief creative officer for India at Dentsu Creative, commented, “Here we are almost towards the end of this Grand Festival, and we win a THIRD Grand Prix today along with a Silver and Bronze. We are definitely writing history here. I am extremely proud of how we have fared so far. And there’s still a day to go. We’re not done yet.”

The campaign ‘Robyn’s Undies’ by Yellow and Heyyou Auckland won a Bronze Lion in the Creative B2B category.

On the ‘Direct’ category, APAC winners include:

  • ‘Shah Rukh Khan-My-Ad’ by Cadbury Celebration, Ogilvy Mumbai (Gold Lion, Bronze Lion)
  • ‘The Nominate Me Selfie’ by Political Shakti, The Times of India, FCB India Delhi (Gold Lion)
  • ‘Beyond Binary Code’ by Spark, Colenso BBDO Auckland (Silver Lion)
  • ‘Rejected Ales’ by Matilda Bay, Howatson+Company (Silver Lion)
  • ‘Samsung iTest’ by Samsung, DDB New Zealand Auckland (2 Bronze Lions)
  • ‘Chatpat’ by SOS Children’s Villages India, FCB India Delhi (Bronze Lion)

Meanwhile, winners for the ‘Media’ category include:

  • ‘Samsung iTest’ by Samsung, DDB New Zealand Auckland (Gold Lion)
  • ‘Chatpat’ by SOS Children’s Villages India, FCB India Delhi (Gold Lion, Silver Lion)
  • ‘AAMI Rest Towns’ by AAMI, Ogilvy Australia Melbourne, OMD Sydney (Gold Lion)
  • ‘The Ad Break Championship-GTI Hijack’ by Volkswagen, DDB Sydney, PHD Sydney (Gold Lion)
  • ‘Perk Disclaimers’ by Cadbury Perk, Ogilvy Mumbai, Wavemaker India Mumbai (Silver Lion)
  • ‘The Nominate Me Selfie’ by Political Shakti, The Times of India, FCB India Delhi (Silver Lion)
  • ‘Quest for Dyslexia’ by Samsung, Cheil Worldwide Beijing (Bronze Lion)
  • ‘Versus’ by SK-II, Mediacom Singapore (Bronze Lion)
  • ‘Adidas Neo Gymnastics x Just Dance’ by Adidas, TBWA\Bolt Shanghai (Bronze Lion)
  • ‘See Equal #ShareTheLoad (Integrated) by P&G, BBDO India Mumbai, Mediacom India Mumbai (Bronze Lion)

For the ‘Creative Data’ category, the APAC winners are:

  • ‘Shah Rukh Khan-My-Ad’ by Cadbury Celebration, Ogilvy Mumbai (Gold Lion)
  • ‘AAMI Rest Towns’ by AAMI, Ogilvy Australia Melbourne, OMD Sydney (Bronze Lion)

Aside from Dentsu Creative India, The APAC winners for the ‘PR’ category include:

  • ‘One House to Save Many’ by Suncorp Group, Leo Burnett Sydney (Bronze Lion)
  • ‘Unbox Me’ by Unaids, FCB India Delhi, Cumulus Gurgaon (Bronze Lion)
  • ‘David’s Unusables’ by Motor Neurone Disease Association NZ, Special Auckland (Bronze Lion)
  • ‘Greeting Milk’ by Maeil Dairies, Innored Seoul (2 Bronze Lions)

Lastly, winners in the ‘Social & Influencer’ category, aside from Dentsu Creative India, include:

  • ‘BMW: Nothing But Sheer Joy’ by BMW, TBWA\Juice China Beijing (Gold Lion)
  • ‘Chatpat’ by SOS Children’s Villages India, FCB India Delhi (Gold Lion, Silver Lion, Bronze Lion)
  • ‘Aquafresh Fortune Telling’ by GSK Consumer Healthcare Japan, Grey Tokyo (Silver Lion)
  • ‘Samsung iTest’ by Samsung, DDB New Zealand Auckland (Bronze Lion)
  • ‘Unbox Me’ by Unaids, FCB India Delhi, Cumulus Gurgaon (Bronze Lion)

Cannes, Frances – Cannes Lions 2022 is in full swing, and is now in its third day. The event, which is held from 20 to 24 of June this year, celebrates the value of creativity in branded communication across brands and agencies worldwide.

For the ‘Brand Experience & Activation Lions’ category, Dentsu Creative India won its second Grand Prix for its ‘The Unfiltered History Tour’ campaign with VICE. The creative team is composed of teams from Dentsu Creative Bengaluru, Dentsu Creative Mumbai , and Dentsu Creative Guragao. The campaign also won a Silver Lion for new realities and voice activation.

Other APAC winners in the aforementioned category include:

  • ‘Gamer Asylum’ by Artotel Group, Ogilvy Singapore (Silver Lion)
  • ‘The Nominate Me Selfie’ by Political Shakti, The Times of India, FCB India Delhi (Silver Lion)
  • ‘Shah Rukh Khan-My-Ad’ by Cadbury Celebrations, Ogilvy Mumbai (Silver Lion)
  • ‘Rejected Ales’ by Matilda Bay, Howatson+Company (Silver Lion)
  • ‘Child Marriage Prevention Loan’ by IPDC Finance Ltd., Amal Foundation, Grey Bangladesh Dhaka (Silver Lion)
  • ‘Greeting Milk’ by Maeil Dairies, Innored Seoul (Silver Lion)
  • ‘Quest for Dyslexia’ by Samsung, Cheil Worldwide Beijing (Bronze Lion)

Meanwhile, the campaign ‘One House to Save Many’ by Suncorp Group and Leo Burnett Sydney won the Grand Prix for the ‘Innovation’ category. In the same category, the campaign ‘The Killer Pack’ by Maxx Flash and VMLY&R Mumbai won a Silver Lion.

Winners in the ‘Mobile’ category include:

  • ‘The Unfiltered History Tour’ by VICE, Dentsu Creative Bengaluru (Silver Lion)
  • ‘Quest for Dyslexia’ by Samsung, Cheil Worldwide (Silver Lion)

The campaign ‘Crime Interrupted’ by the Australian Federal Police and Host Havas Sydney has won a Silver Lion in the ‘Creative Strategy’ category.

On the ‘Creative Commerce’ category, APAC winners include:

  • ‘Smart Fill’ by Unilever, VMLY&R Commerce India Mumbai (Gold Lion)
  • ‘Shagun Ka Lifafa’ by Ujjivan Small Finance Bank, McCann India Mumbai (Gold Lion)
  • ‘Favorite Food Soy Sauce’ by Dento Design Kobo Inc., Hakuhodo Inc. Tokyo (Silver Lion)

Lastly, on the ‘Creative Business Transformation’ category, ‘Smart Fill’ by Unilever, VMLY&R Commerce India Mumbai won a Bronze Lion.

Cannes, France – The Dentsu Creative India team has won multiple awards at the ongoing Cannes Lions 2022 Festival, most notably for the campaign ‘The Unfiltered History Tour’, done in collaboration with media company VICE.

At the moment, the campaign has won two Grand Prix awards, both in the ‘Radio & Audio’ and more recently, in the ‘Brand Experience & Activation’ categories. The campaign also won a Gold Lion in the ‘Digital Craft’ category for its personalised storytelling and experience, and a Silver Lion in the ‘Mobile’ category for its mobile-led category.

The campaign also won a Silver Lion award for media and entertainment and two Bronze Lion for audio-led creativity as well as cultural insight.

Amit Wadhwa, CEO for India at Dentsu Creative said, “It is our Day 3 at Cannes and we are on top of the world to win yet another Grand Prix and Silver Lion. It is indeed blissful to take back 2 Grand Prix in addition to the many metals. It has been a mind-blowing experience so far. While we party harder for this one, I am in awe of the level of global creativity and innovation displayed at the festival. We are totally looking forward to witnessing more innovation ahead and expecting many more wins.”

Meanwhile, Ajay Gahlaut, group chief creative officer for India at Dentsu Creative, “Today, we have made history with another tremendous victory. A Grand Prix and Silver! Kudos to the entire team for the massive win. I am enthralled with the mark ‘The Unfiltered History Tour’ campaign and everyone behind it has left. My heartiest congratulations to all of them. It’s time to celebrate while we wait to increase the number of our wins.”

The campaign with VICE aims at exploring the most disputed artefacts displayed in the British Museum. Included in the campaign is an interactive mobile site, where users can take a tour of the museum via Instagram filters and immersive audio; as well as a series of podcast episodes.

Dentsu has recently launched ‘Dentsu Creative’, which unites its creative agencies, including DentsuMB, 360i, and Isobar, and expands its entertainment, earned attention, and experience capabilities.