Tag: Artificial Intelligence

Kuala Lumpur, Malaysia – Brand strategy consultancy Brand Soul Malaysia Sdn Bhd has announced the launch of an artificial intelligence (AI) driven marketing strategy platform in the country. The launch will be done in collaboration with marketing strategy technology platform Robotic Marketer. 

The new partnership is a women-led venture by Stella Wong, founder of Brand Soul Malaysia and Mellissah Smith, CEO of Robotic Marketer, stepping towards building the future of marketing.

The launch intends to transform the branding and marketing landscape by becoming the sustainable brand and AI marketing partner for growing businesses, as well as help marketers capitalise on AI and ChatGPT technology for better marketing ROI.

“We are thrilled to be the leading licensee of Robotic Marketer in Malaysia to extend our service offerings. With ChatGPT technology becoming the buzzword in almost every industry, we aim to become Malaysia’s first branding and marketing consultancy that puts technology and experience into real practice,” said Wong.

Wong also explained that the marketing automation platform will be a ‘game-changer’ for businesses, with up-to-date data analysis, reporting, and full visibility of marketing strategy performance in one single platform. 

She also mentioned that some of its key functionalities include creating a comprehensive marketing plan and tactics with the target audience and competitor insights and will feature a 12-month marketing calendar with real-time data and industry benchmarking analysis.

Smith also commented on the partnership, stating, “We found that Brand Soul had accumulated respect in the industry working with companies that benefited from their creative approach and performance-centric brand marketing campaigns. The leap into data-driven marketing strategies using artificial intelligence is a good fit with Brand Soul’s expertise in branding and marketing.”

Moving forward, Brand Soul will launch a series of AI marketing awareness programmes and introduce Channel Partnership Programme to help software companies and their channel partners develop go-to-market strategies to build brands and generate leads. Companies that Robotic Marketer work with across the channel include SAP, Oracle, Mitel and Zift.

Brand Soul will also offer Robotic Marketer as part of its branding and marketing services suite, including brand strategy, brand identity, digital marketing, seed marketing, and content creation, amongst others.

Singapore – Customer relationship management (CRM) platform HubSpot has announced the launch of new AI-powered tools to aid its customers in saving time whilst creating better connections with their audiences.

The introduction of content assistant and ChatSpot.ai builds on HubSpot’s earlier investments in AI including conversation intelligence, data quality tooling, data enrichment, predictive AI, content optimisation, and more. Powered by OpenAI, content assistant and ChatSpot.ai create efficiencies for marketing, sales, and customer service professionals. 

The content assistant helps marketing and sales teams ideate, create, and share quality content in a matter of minutes. Some features include suggesting and generating a blog post about a product or service, writing other content for the business such as social media posts and web copy, and streamlining content marketing workflows into one place.

Meanwhile, ChatSpot.ai will help HubSpot customers complete a variety of tasks using a natural language chat-based user experience. Features include adding contacts and companies to the HubSpot CRM, creating custom reports related to marketing, sales and customer service, as well as drafting professional and effective sales emails personalised to the recipient.

Andy Pitre, EVP of product at HubSpot, said that the new products’ goal is to help companies connect more deeply with their customers. In addition, their new AI-powered content assistant will help their clients create quality content faster and easier, to better serve their customers.

“Advances in AI also have the potential to change the way people use and interact with software. We’re excited to launch ChatSpot.ai to experiment with how we can make our software even easier to use, and we’re inviting our customers to come along with us as we learn together,” Pitre said.

Manila, Philippines – In line with its commitment to championing naturality, shampoo brand Palmolive in the Philippines has used artificial intelligence in its latest social campaign to render a representation of a Filipina – one that authentically showcases what a native woman in the Philippines looks like.

The woman was generated after the prompt ‘Filipina Gen Z Palmolive Girl’ and the result is a tan-skinned woman with long and thick hair and low nasal bridge – a close resemblance to a native Filipina.

Upon posting the AI Palmolive Girl on social media, the brand engaged audiences with a poll, asking the question, “According to AI, ito ang look ng isang Palmolive Naturals girl. Agree ba kayo?.” (“According to AI, this is what a Palmolive Naturals girl looks like. Do you agree?)

The poll was closed after 24 hours, with 90% of the respondents saying ‘yes’.

Bea Atienza, impactful brand experience lead at Colgate-Palmolive, said that they’re thrilled with the positive response towards the said campaign. 

“It proves that naturality and AI can coexist in today’s world. We’re excited to continue working on this project and create something truly beautiful and collaborative,” she added.

Amsterdam, Netherlands – Global digital agency DEPT has launched DEPT®/AI, its new AI-focused practice that aims to help brands solve complex challenges and increase productivity through turnkey AI solutions and innovative creative experiences.

With a multidisciplinary team of over 400 specialists on five continents, DEPT®/AI enabled 30% of the agency’s revenue in 2022 and boasts a client portfolio that includes Philips, Google, and eBay.

“AI is unlocking limitless possibilities and potential for brands,” said Isabel Perry, VP of Emerging Technology at DEPT. She also explained that one of the main reasons for the launch is that DEPT’s clients are eager to leverage AI but are often daunted by the complex questions surrounding design, ethics, and operations.

“We give them an experienced AI implementation partner to capitalise on today’s opportunities, in a way that goes beyond the hype and makes sense for their business,” she added.

Dimi Albers, global CEO at DEPT also said, “We’ve been pioneering AI technology for over six years, helping brands like Just Eat Takeaway to deliver personalisation at scale, and Philips to analyse its data more effectively. We’ll continue to push the potential of AI, and believe it will power 80% of what we do as a marketing and technology services provider.”

The launch follows DEPT’s AI initiatives such as the AI-powered docking station to steer cargo ships, a machine learning hand tracking system to teach the American Sign Language alphabet, and the generative AI collectible cards for eBay’s MCM Comic Con campaign.

Last December, DEPT also launched a 300-person team called WEB3/DEPT to aid clients in experimenting with blockchain technology and building immersive experiences in the metaverse.

Vietnam – As Vietnamese find themselves having a hard time to pronounce the brand name ‘Carlsberg’ locally, the popular beer brand has teamed up with Happiness Saigon and BLISS Maker Studios to launch an AI that rewards bypassers with a free beer if they manage to say Carlsberg the right way. 

The AI was built using voice inputs from hundreds of people pronouncing ‘Car-z-berg’ and was trained to distinguish the most accurate entries possible. The Carlsberg AI doesn’t just power the voice activated tap, it also powers the campaign website.

In addition, a social video of the on ground activation, billboards across the city of Ho Chi Minh, YouTube pre-roll, and Spotify ads all lead to the microsite carlsberg.com.vn/vn where anyone in Vietnam can attempt to nail the difficult name themselves and win some ice cold beer.

“Carlsberg is one of the leading brewing companies in the world today. This year they are celebrating 175 years as ‘probably the best beer in the world’. But before doing that, the brand needs to properly (re)introduce themselves to the Vietnam market. A market where their unique name is practically unknown,” according to a press statement.

Meanwhile, Hoàng Vũ Hải, brand manager at Carlsberg Vietnam, commented, “Working on carlsberg for all these years, our team realised something: it is so difficult to pronounce. So difficult in fact, we want to reward anyone who can pull it off with a complimentary beer. We think it’s a fun and smart way to increase brand recognition and product trial, especially for the launch of the new product in Vietnam.”

Melbourne, Australia – The Melbourne Writers Festival has teamed up with creative agency TBWA\Melbourne to launch a new campaign which aims to develop a collection of AI artwork, created by inputting humanity’s most imaginative writing, word for word, into AI. 

The art project campaign arrives following the launch of AI Mid Journey, an AI bot that turns written prompts into artwork. The technology has initiated an intense worldwide debate on what AI-generated imagery means for the future of art. 

To create the unique art pieces, passages from classic works of literature from literary icons Mary Shelley, Herman Melville, H.G. Wells, Bram Stoker and George Orwell were inserted verbatim into the AI Mid Journey. Each breathtaking visual stands as a timely reminder of the enduring power of the written word.

Casselly Main, marketing and communications manager at Melbourne Writers Festival, said, “This year’s festival is all about ambition and this campaign is the perfect encapsulation. We’re ecstatic about the response the images had at the festival. Even though most of these books were written over a hundred years ago, their words continue to inspire today.” 

Meanwhile, a spokesperson for TBWA\Melbourne commented, “Like most of the industry, when we first saw Mid Journey, we experienced a momentary existential crisis. “What does this mean for creativity? Is it now out of human hands?” The short answer is no, far from it.”

They added, “AI like Mid Journey are an incredible creative tool. Even in the past weeks, we’ve seen huge leaps in visualisation, composition and lighting. But our partnership with the Melbourne Writers Festival shows the strength of beautiful writing — past, present and future.”

The campaign was launched in conjunction with the Melbourne Writers Festival appearing in OOH and digital. In addition, illustrated e-books of the classic novels, featuring further AI interpretations, are planned for release in the coming months. 

Singapore – Tech giant Google, through Google Cloud, has announced partnership with Singapore’s Smart Nation and Digital Government Group (SNDGG) to strengthen AI cooperation in Singapore, including co-creating solutions, deepen AI capabilities in public service, and shape AI governance and ethics.

Google’s parent company Alphabet and its other subsidiaries will work closely with SNDGG’s National AI Office and other government agencies to co-create, test-bed, and scale AI solutions in key sectors like finance, sustainability, and healthcare.

In addition, Google Cloud will provide dedicated training resources and certification programs to cultivate deep AI and machine learning proficiency for identified public sector officers. These programs reinforce Google Cloud’s commitment to bridging the AI talent gap, and will build on Google’s Skills Ignition SG training program in partnership with SkillsFuture Singapore (SSG) and Singapore’s Infocomm Media Development Authority (IMDA).

Lastly, Google Cloud will support the Singapore government’s efforts to shape AI governance and ethics in key sectors like finance. These efforts complement Google’s involvement in Singapore’s Advisory Council of the Ethical Use of AI.

Sherie Ng, country director for Singapore and Malaysia at Google Cloud, said, “Already recognized as a leading smart city, Singapore has continued to grow in stature as a global center of AI innovation and real-world application. It is a privilege to be the first technology company to enter into a partnership with SNDGG’s National AI Office to co-develop and deploy new AI solutions of value and relevance to Singaporeans and the future economy.” 

She added, “Through this public-private collaboration in the field of AI, we aim to advance the technology’s ability to deliver greater societal benefit in areas like financial inclusion, carbon footprint reduction, and personalised healthcare, while ensuring equity, privacy, transparency, and accountability.”

Meanwhile, Chng Zhenzhi, director of the National AI Office at SNDGG, commented, “This MOU is a win-win collaboration. Singapore will benefit from Google’s deep technical expertise and investments, while Google can tap on our rich innovation ecosystem. Singapore can also be a test-bed for Google’s efforts to trial new solutions safely, before introducing them to the region and beyond.” 

She added, “With the MOU, we can look forward to novel AI solutions that will make an impact on the way Singaporeans – and people around the world – live and work. This is one of the many examples of how the public service and private sector can come together to undertake innovative projects for the greater good.”

Seoul, South Korea — SK Telecom (SKT) has announced the launch of its new AI service named ‘A.’ or ‘A dot’ as an open beta version for Android on One Store and Google Play, with SKT currently working on ‘A.’ for iOS and plans to release the service as soon as possible.

‘A.’ embodies SKT’s vision to become a leading AI Service Company that realizes greater value and convenience in customers’ daily lives through warm, human-centred technologies and services.’

Ryu Young-sang, CEO of SKT, said, “We created ‘A.’ as a means to provide customers with the benefits of warm, human-centred technologies in this era of AI. Going forward, we expect ‘A.’ to constantly grow and become a more valuable service with the active participation of customers.”

‘A.’ handles many different tasks on customers’ smartphones and recommends or plays music or video that matches their preferences making it a beneficial time-saving solution.

Built with advanced natural language processing and sentiment analysis technologies, ‘A.’ enables customers to create and enjoy communicating with an AI character that understands them well. The key AI technology applied to ‘A.’ naturally combines daily conversations based on the Generative Pre-trained Transformer 3 with the handling of specific tasks requested by customers. While having a free conversation with ‘A.’, customers can naturally shift to task-oriented dialogue.

Like other AI apps, ‘A.’ users can create and customize an AI character that reflects their personalities; communicate with the character through conversations or text messages, and ask for diverse information.

Through seamless interconnection with apps like FLO for music, Wavve for OTT, T Map for navigation, ‘A.’ allows customers to conveniently use a long list of services with their SK Telecom T ID. Customers can also send text messages, make phone calls, set alarms, manage schedules, and check daily information like weather, news and stock quotes.

In the second half of this year, SKT plans to add new features to ‘A.’ including ‘My TV’ and games. Other features like English learning, photo management, and concierge/expert will also be added going forward. SKT also plans to expand the features of ‘A.’ through partnerships with other companies.

Sydney, Australia — Paris-based AI programmatic marketing firm Scibids has announced that it has launched in Australia and New Zealand. Scibids, which builds artificial intelligence for marketing, has appointed former JAPAC sales director for Flashtalking by Mediaocean, James Whitbread, as country manager for ANZ and has also elevated its former commercial director for India, Mansi Garg, to be the commercial director for ANZ.

Scibids AI supports strategic business outcomes for brands by building customizable algorithms for powerful ad decision making that don’t rely on user tracking and profiling to deliver immediate and measurable results.

Scibids AI is enabled within leading Demand Side Platforms, and helps unify the ad stack between planning and measurement and delivers measurable ROI for a long-lasting competitive advantage.

Rahul Vasudev, managing director for Scibids APAC, said that Australia is a market leader in the adoption of new technology, and given the market dynamics around media costs, desire for transparency and talent, an Artificial Intelligence solution like Scibids is a perfect fit.

“We are excited to be able to officially launch in Australia and New Zealand with two highly passionate and experienced individuals like James and Mansi,” Vasudev said.

Whitbread has more than 17 years of media experience across various ad tech, digital and programmatic businesses including DoubleVerify and most recently at Flashtalking. In those roles, Whitbread has been working with high-value brands and agencies plus collaborating with various DSP’s, SSP’s, and ad server partners.

Meanwhile, Garg holds extensive experience in the marketing and advertising industry. Most recently, Garg worked with Scibids in India and also worked for multiple years for the media company GroupM in Australia.

The hiring of Whitbread and Garg comes at a time of quick expansion for Scibids, who recently announced the hiring of in-market teams in Japan as well as India.

Whitbread commented on his appointment, saying, “Both Mansi and I are very excited to be joining Scibids at such a crucial time for the company’s expansion globally and regionally. Scibids is a unique proposition in the fact that it removes the guesswork. Programmatic businesses get an upfront view of the likelihood of AI improving their results. But in addition to improving media efficiency, Scibids brings a huge amount of automation benefits to the trading units as well. Given the shortage of Programmatic Traders in the AUNZ market, this brings massive efficiency to the operations as well.’’

Singapore – Advertising company Taboola has announced an update to ‘SmartBid’, an AI-powered technology that helps advertisers maximize their campaign performance even more autonomously.

The update, known as ‘SmartBid Dimensions’, now allows advertisers to couple contextual and demographic data with more user dimensions on readers – data points which uniquely connect content, consumers and interests, and are sourced from the company’s 500 million active users and 30 billion clicks annually.

The original SmartBid software was first introduced in 2018, which uses readership pattern data from global campaigns that reach more than 500 million daily active users and deep learning algorithms to adjust advertisers’ bids, to drive actions an advertiser wants to accomplish.

Prior to the new update, SmartBid took advantage of Taboola’s scale and size, including its curiosity graph – the connection between reader interests across content – to make decisions on behalf of the advertiser when it came to auction price.

“It is so important to help advertisers succeed, because advertiser success is directly correlated to publishers’ success and it keeps the open web thriving. SmartBid is one of the most sophisticated A.I. technologies in the world, now providing advertisers an autonomous autopilot-like experience, where they can keep their hand on the wheel, but let the car drive on its own,” said Adam Singolda, CEO and founder at Taboola.

In hindsight, SmartBid analyzed a site’s performance, and used that as a main signal to adjust the price an advertiser should pay. For example, if a site drove less conversions for an advertiser, SmartBid would adjust the price lower and vice versa. That still meant that advertisers had to be somewhat leaned in, to take into consideration more granular circumstances such as geography, time of day, day of week, platform, operating system, creative, and dozens more.

Singolda adds that what makes their company unique from a data perspective is that they sit on a ‘curiosity graph’, which understands what people do when they finish reading an article. He adds that this data shows a much more authentic version of consumers versus what they tell social networks about themselves.

“That helps SmartBid make accurate predictions, and as of now will help our advertisers to go beyond human capabilities to reach better results, while being even more hands off. I’m so proud of our algorithm teams for working hard to make our advertisers, publishers and open web successful,” he concluded.