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Tag: Artificial Intelligence

axa bucket list ai launch
AXA’s latest campaign uses AI to bring dreams to life while promoting health and financial security
Posted on March 19, 2025
by Aliza Carmona
Philippines – AXA has introduced ‘AXA Bucket List Ai,’ a text-to-dream creator designed to inspire people to visualise their aspirations while emphasising the importance of protecting them against life’s unexpected challenges. Developed with Publicis Groupe in Thailand, the Philippines, and...
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scope 3 agentic media platform launch
Scope3 unveils Agentic Media Platform to revolutionise AI-driven media buying
Posted on March 14, 2025
by Aliza Carmona
Singapore – Scope3 has unveiled the Scope3 Agentic Media Platform, an AI-powered solution designed to help partners create and market agentic media products that prioritise efficiency and sustainability from the ground up. The Scope3 Agentic Media Platform leverages AI to streamline the media supply...
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Oracle launches AI centre of excellence to drive innovation across SEA
Oracle launches AI centre of excellence to drive innovation across SEA
Posted on March 13, 2025
by Teddy Cambosa
Backed by Oracle’s team of experts and an extensive network of partners, the centre is designed to equip organisations with the tools and expertise needed to upskill teams, explore AI-driven solutions, and modernise critical business operations. 
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samsung cheil india bespoke ai laundry wash
Samsung introduces ‘no-thinking-required’ laundry in new campaign with Cheil India
Posted on March 11, 2025
by Aliza Carmona
India – Samsung, in collaboration with Cheil India, has unveiled a new campaign showcasing how AI-powered innovation transforms laundry, spotlighting the effortless convenience of the Bespoke AI Laundry washing machine. The new campaign illustrates how Samsung’s AI-powered washing machine simplifies...
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What’s NEXT: Quantcast’s Joyce Seah on traversing the nuances of programmatic advertising in APAC
What’s NEXT: Quantcast’s Joyce Seah on traversing the nuances of programmatic advertising in APAC
Posted on March 10, 2025
by Aliza Carmona
In MARKETECH APAC's latest What's NEXT in Marketing interview, Joyce Seah, Head of Client Success, APAC at Quantcast, explores the role of AI in programmatic advertising.
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Personalised, impactful customer experiences at scale: How industry leaders should navigate cross-platform engagement’s complexities
Personalised, impactful customer experiences at scale: How industry leaders should navigate cross-platform engagement’s complexities
Posted on March 10, 2025
by Teddy Cambosa
By understanding these complexities and implementing tailored engagement strategies, organisations can position themselves as market leaders in the era of digital personalisation.
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What's NEXT in Marketing: Trust isn’t a tactic—it’s the ultimate differentiator in the digital age
What's NEXT in Marketing: Trust isn’t a tactic—it’s the ultimate differentiator in the digital age
Posted on March 7, 2025
by MARKETECH APAC
Marketers play a pivotal role in earning and maintaining that trust—not through louder ads or flashier campaigns, but by creating intentional interactions that demonstrate value and authenticity.
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Here's how marketers in Southeast Asia should adopt AI in retail
Here's how marketers in Southeast Asia should adopt AI in retail
Posted on March 6, 2025
by MARKETECH APAC
While affordable AI technologies and the appetite to harness them exist among retailers, there is a key challenge that is often absent from the frantic discourse found online or in the press: determining specific use cases that add value. 
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Salesforce pledges $2.5b investment in Australia over five-year period
Salesforce pledges $2.5b investment in Australia over five-year period
Posted on February 28, 2025
by Teddy Cambosa
This significant investment aligns with Australia’s vision to harness artificial intelligence for economic growth and technological leadership. By expanding its AI capabilities and supporting local industries, Salesforce aims to contribute to a more prosperous future for all Australians.
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indonesia google ministry of trade gemini academy
Indonesia’s Trade Ministry, Google launch Gemini Academy to help SMEs adopt AI
Posted on February 24, 2025
by Aliza Carmona
Indonesia –Indonesia’s Ministry of Trade, in collaboration with Google Indonesia, has introduced the ‘Gemini Academy,’ an initiative to help small and medium-sized enterprises (SMEs) integrate artificial intelligence (AI) into their operations and improve competitiveness. The Gemini Academy will support...
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