Tag: Artificial Intelligence
Singapore – AnyMind Group has integrated Model Context Protocol (MCP) capabilities into its influencer marketing platform AnyTag, introducing automation and AI agent interactivity powered by large language models (LLMs) to streamline campaign planning, influencer discovery, and data management. With...
India – Samsung has partnered with Cheil India for its latest campaign, transforming a traditional newspaper ad into a first-of-its-kind mixed reality experience. The campaign leverages the Galaxy S25 Ultra’s on-device AI capabilities—including its camera, Galaxy AI features, and built-in Google Gemini—to...
Conversational commerce has evolved from a niche concept to a central pillar of digital retail, redefining how brands engage, convert, and retain customers in Asia’s increasingly mobile-first markets. Enabled by advancements in generative AI and the growing use of messaging platforms like WhatsApp, LINE,...
Hong Kong – Cathay Cargo has launched a new campaign with Leo Hong Kong that shines a light on the dedicated care and attention every animal receives when flying through its Live Animal services. The campaign reimagines a modern-day “ark”—this time with wings instead of sails—to depict the wide range...
In Asia’s fast-evolving communications landscape, there’s no single formula for agency leadership. What’s needed is a rare blend of adaptability, optimism, and entrepreneurial drive—qualities that help leaders thrive amid shifting market dynamics and rising client expectations. For David Ko, managing...
‘AI-volution: Spark, Engage, Convert’ workshop is heading straight to the hub of innovation to dive into AI and omnichannel strategies for customer engagement.
Australia – Australian marketers are grappling with widespread underutilisation of marketing technology, capability gaps in first-party data, and mounting pressure to adapt to emerging AI technologies, according to a new report from digital consultancy Arktic Fox. The Digital, Marketing & eComm in...
India – As part of its latest campaign, Agoda has unveiled an AI-driven vacation planner for Indian travellers, created in partnership with Google AI. Developed using Google’s Gemini and Imagen models, the new tool combines AI-driven natural language understanding with Agoda’s global inventory of travel...
The FAST movement is built on the belief that ESG is not just for large corporations, and AI is not just about technology, it’s about transformation.
India – Britannia Milk Bikis has joined forces with World Chess Champion Gukesh Dommaraju to roll out an interactive virtual chess challenge designed to engage and inspire young thinkers across India. The partnership kicks off with the launch of Britannia Milk Bikis Smart Moves, an interactive virtual...
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