Tag: Artificial Intelligence

Singapore – Dentsu Next, part of Dentsu Creative, has announced the debut of Mixer and Lucie, a pair of AI marketing solutions which aims to reinforce the agency’s commitment to establish meaningful connections with modern creativity between brands & consumers, through the use of technology to reinvent the future.

Mixer explores hundreds of scenarios based on the marketing requests input by users. This solution condenses a process that traditionally takes months into hours, while ensuring each fresh idea is generated. 

Moreover, Mixer propels go-to-market strategy, significantly reduces product development time with data-led analysis & insights for competitive advantage.

Meanwhile, Lucie is an advanced customer intelligence & engagement AI designed to enhance loyalty-driven experiences in the retail service industry, supported by dentsu Japan, with a team of dedicated engineers and research team. 

Lucie has two parts: the digital avatar production workflow AI Lucie and live generative production feature Live Lucie.

Richard Tan, CEO of Denstu Creative China, said, “The debut of MIXER & LUCIE, aim to optimise all brand interactions & create unparalleled experiences! dentsu brings value to businesses through our integrated ecosystem to seize opportunities in the AI-led digital marketing era – to maintain brands’ relevance and inspire authenticity across the customer journey. Ultimately, to help drive business profitability at every stage.”

Meanwhile, Alex Chu, creative partner at Dentsu Creative China, commented, “AI is becoming a cornerstone of customer service for businesses around the world. The key to growth is to strategically engage with evolved consumers, while being in control with content and creativity, to meet growing demands & capitalise on market opportunities.”

Jakarta, Indonesia – Home Credit Indonesia has tapped comprehensive AI-powered platform FPT Smart Cloud to help enhance its customer experience and streamline operations through artificial intelligence (AI).

By seamlessly integrating its operations across both online and offline platforms, the firm ensures that its customers can access services anywhere, anytime, echoing its commitment to provide trusted financial services at the fingertips of its customers.

Moreover, by joining forces with FPT Smart Cloud, the financial services company gains access to a wealth of advanced AI offerings and expertise to elevate services, enhance operational efficiency, and deliver unparalleled customer experiences.

At the heart of this partnership lies its AI chatbot project, aiming to revolutionise customer interactions and support services. The AI chatbot showcases linguistic comprehension, enabling it to understand and respond to customer inquiries in multiple languages, particularly, Bahasa, the local language.

Le Hong Viet, CEO of FPT Smart Cloud, said, “FPT.AI, developed and nurtured by FPT Smart Cloud has a global vision to harness the power of natural language processing to address challenges faced by businesses worldwide. Indonesia, being a market full of potential, has been a priority for us.”

He added, “Through this collaboration with Home Credit Indonesia, we aim to create lasting value and drive digital transformation in the financial sector. Meanwhile, by leveraging FPT.AI solutions, Home Credit Indonesia gains a competitive advantage in the fiercely competitive market of Indonesian financial services.”

Meanwhile, Yusron Anas, chief information officer at Home Credit Indonesia, commented, “As a customer-centric organization, Home Credit Indonesia is committed to constantly enhancing the experience for our valued customers. This partnership with FPT Smart Cloud marks a new milestone in our journey to leverage advanced technology and innovation to serve our customers better, and part of the landscape enhancement towards delivering automation everywhere in the company.”

He added, “The implementation of AI technology will significantly enhance the speed and efficiency of our customer service, ensuring that our customers receive prompt assistance and a seamless experience across various touchpoints. Thus, we open up various possibilities for our customers to use our services.”

Singapore – Digital media measurement software platform DoubleVerify and cloud-based software for AI-powered digital marketing Scibids has announced the launch of ‘DV Algorithmic Optimizer’, an AI-powered attention solution for advertisers.

The combination of DoubleVerify’s proprietary attention signals and Scibids’ AI-powered ad decisioning enables advertisers to identify the best-performing inventory that maximises business outcomes and advertising ROI.

‘DV Algorithmic Optimizer’ combines DoubleVerify’s media quality and attention data with Scibids’ AI technology to generate optimisation algorithms customized to drive advertiser KPIs. With this, global advertisers are able to combine end-to-end granular measurement and optimisation at scale.

Daniel Slotwiner, SVP of attention at DoubleVerify, said, “The DV Algorithmic Optimizer is a significant advancement for advertisers seeking to maximize the impact of their campaigns through a focus on attention.”

He added, “By harnessing DoubleVerify’s attention measurement alongside Scibids’ AI, we are providing brands with the critical tools they need to serve ads on top-performing inventory while preserving scale and maximizing efficiency.”

Leveraging DSP impression-level data feeds first-party data and measurement data provided by the brands or their agencies, Scibids AI dynamically generates custom bidding algorithms aligned with client KPIs and desired outcomes.

Meanwhile, Remi Lemonnier, CEO & co-founder of Scibids, commented, “With its massive scale and near-real time data, digital marketing is the ideal environment for the deployment of machine learning.”

He added, “The combination of Scibids AI’s capabilities and DV’s expertise in attention measurement brings valuable new data critical to driving business results for advertisers across channels. Our partnership lets us offer mutual advertisers cutting-edge solutions that precisely and efficiently align campaign delivery with business goals through enhanced attention metrics.”

Singapore – With many mass consumers experimenting with the potential of generative artificial intelligence (AI), a new report from Capgemini Research Institute reveals that 73% of consumers globally trust content generated by AI, more specifically in assisting in financial planning, medical diagnosis, and relationship advice.

The research notes that 53% of consumers trust AI-generated content for financial planning, 67% for medical diagnosis, and 66% using generative AI tools for seeking advice from in terms of personal relationships or life and career plans.

However, it is also worth noting that consumer awareness around the ethical concerns and misuse of generative AI is low. The data notes that 49% of consumers remain unconcerned by the prospect of generative AI being used to create fake news stories, and just 34% of respondents are concerned about phishing attacks.

In addition, only 33% are worried about copyright issues and only 27% are worried about the use of generative AI algorithms to copy competitors’ product designs or formulas.

In terms of businesses adopting generative AI tools, 43% of global consumers are keen for organisations to implement generative AI throughout customer interactions, and 50% consumers have a positive reception to the highly immersive and interactive experiences that this technology can enable.

For Niraj Parihar, CEO of the insights and data global business line and member of the group executive committee at Capgemini, awareness of generative AI amongst consumers globally is remarkable, and the rate of adoption has been massive, yet the understanding of how this technology works and the associated risks is still very low.

“Whilst regulation is critical, business and technology partners also have an important role to play in providing education and enforcing the safeguards that address concerns around the ethics and misuse of generative AI. For example, our role at Capgemini is to help clients cut through the hype and leverage the most relevant use cases for their specific business needs, within an ethical framework,” Parihar said.

He added, “Generative AI is not ‘intelligent’ in itself; the intelligence stems from the human experts who these tools will assist and support. The key to success therefore, as with any AI, is the safeguards that humans build around them to guarantee the quality of its output.”

Singapore – Global advertising company Ogilvy has announced the launch of its ‘AI Accountability Act’ initiative, which calls for advertising and PR agencies and social media platforms to mandate disclosure around the use of AI-generated Influencers. Moreover, this would require brands to clearly disclose and publicly declare the use of any AI-generated influencer content.

Some of the factors Ogilvy has asked in its initiatives include the implementation of a new watermark on AI-generated content, providing clear visual identification and maintaining accountability in disclosing when used as part of influencer campaigns.

As part of Ogilvy’s ‘inclusive influence’ commitment, this global call to action addresses the rising use of artificial/virtual Influencers by brands and is intended to maintain Influencer authenticity and consumer transparency when used across social media. 

Moreover, Ogilvy wants to drive policy change and enable social media platforms to empower marketers to disclose their collaborations with AI-generated content; similar to the ‘paid partnership’ tag currently being used across the industry today. The call to action extends to brands and agencies alike, encouraging the industry to commit to full transparency when using AI influencers.

Julianna Richter, global CEO of Ogilvy PR, said, “The ability of AI to create and learn at speed has already transformed the way we produce personalized content online. But AI must be centred around empathy and transparency. That’s where you create honest interactions with consumers and can drive real impact at the intersection of new digital capabilities.”

Meanwhile, Rahul Titus, global head of influence at Ogilvy, commented, “The AI market is valued at $4.6 billion and projected to grow by 26% by 2025, in large part because of the growing increase using AI in Influence. As leaders in this industry, we have the responsibility to be ethical and transparent as we populate this new frontier.”

He added, “The technological advances using AI are exciting for the Influencer marketing landscape but runs the risk of compromising authenticity if we don’t declare the difference between what’s real and what’s not.”

Singapore – Global digital experience platform (DXP) Contentsquare has announced new products to add up to its AI-powered platform designed to help businesses deliver better experiences across web and app channels. 

The company aims to enhance its advanced mobile analytics with comprehensive experience monitoring and cross-platform support for mobile apps across major frameworks including Native iOS and Android, Flutter, and React Native. 

Its ‘CS Apps’ tool surfaces opportunities for businesses to optimise performance, improve user journeys, and lift usage and conversion. With two thirds of traffic now mobile and deeper journeys linked to better outcomes, the ability to detect bugs, troubleshoot API or crash errors, and fix issues in real time is essential to boosting engagement and reducing uninstalls.

Moreover, its ‘Benchmarks’ tool allows brands to compare their user experience to that of their direct competition by analysing conversion rates, load times, average cart, or views per session. Competitor data on the tool is up-to-date and anonymised, providing brands with insights on where they are over- or under-performing, so they know what to aim for to be best in class.

Included in its new release as well is ‘CS Retail Media’, with its new product and promotion performance analytics enabling retailers and product brands to share real-time experience data. These analytics provide brands with unprecedented marketplace visibility, which traditionally has been difficult or slow to access. With thai new layer of insights, brands can understand product and SKU performance, and optimise retail media investment to drive sales, together. 

Lastly, the new tool ‘Dara’ serves as Contentsquare’s new human-first design system— with detailed input from accessibility experts. With more than 1 billion people in the world living with a disability, including impairments that may affect their ability to engage with digital content, Contentsquare is committed to playing a role in reducing barriers to online access — starting with its own platform.

Lucie Buisson, chief product officer at Contentsquare, said, “Businesses today are struggling to understand their online customers. Conversion rates of 2% on mobile and 3% on desktop — versus 30% in store — are a perfect example of the gap between what users expect and what businesses are delivering.”

Buisson added, “CS Apps and Benchmarks help close this gap, and give brands the insights they need to optimize and personalize every experience to drive growth and – once and for all – eliminate the costly errors that impact conversion.”

Singapore – Regional e-commerce platform Lazada has recently released ‘LazzieChat’, its own e-commerce chatbot powered by artificial intelligence (AI). Said chatbot can answer users’ shopping queries on the Lazada platform to provide personalised shopping experience for users.

Said chatbot, a first of its kind in Southeast Asia, can intelligently respond to users’ questions and acts as personal shopper, providing personalised suggestions and product recommendations to help users optimise their shopping experience.

‘LazzieChat’ leverages Lazada’s own AI technology and platform, complemented by the natural language capabilities of Azure OpenAI Service. It can understand and respond to queries in a natural manner, and suggest relevant products or topics that may interest the user. It can also look up product descriptions and link products available on Lazada directly in the chat console so users can be informed and shop quickly and conveniently with confidence.

Moreover, the platform notes that ‘LazzieChat’ is most useful for fast-moving consumer goods categories such as fashion and beauty which are among the top items purchased on Lazada.

The chatbot is available in English in Singapore, the Philippines, and Indonesia markets, with the latter also receiving a Bahasa Indonesia version. More languages will be rolled out in due course.

Howard Wang, chief technology officer at Lazada Group, said, “Lazada is one of the first Southeast Asian e-commerce companies to integrate ChatGPT in Azure OpenAI Service into our chatbot. We are pleased to provide our users with LazzieChat as part of our continuous investment in technology to build a high-quality digital ecosystem that is set up for long-term growth.”

He added, “Online shopping journeys are becoming more dynamic with the help of technology. We want to bridge the gap between offline and online shopping by providing high-quality experiences that consumers love, and create value for brands and sellers who can tap into new technologies to reach out to a wider audience. We are confident AI will drive new developments in making online shopping and selling a seamless daily activity for everyone.”

Singapore – Unified customer experience management platform Sprinklr has announced launch of Sprinklr AI+, a generative artificial intelligence (AI) feature which aims to facilitate content creation, improved feedback and assistance, and identification of insights and subsequent actions – all while being committed to enterprise-level governance, security, and data privacy.

Sprinklr AI+ allows enterprises to combine unstructured, CX data from 30+ digital channels – including social platforms, messaging platforms, and millions of publicly available news, blog, and review sites – with generative AI to create content, improve feedback and assistance, and more quickly identify insights and subsequent actions. 

Moreover, Sprinklr AI+ incorporates generative AI powered by an integration with the OpenAI enterprise API. This bespoke arrangement includes robust security and privacy terms and demonstrates Sprinklr’s commitment to safeguarding our customer’s data.

The new offering gives brands a unified generative AI capability for social media management, customer service, and marketing that is built with enterprise-level governance, security, and data privacy in the design.

Through the new offering, Sprinklr customers can tap into new features across all four Sprinklr product suites namely its unified omnichannel contact center as a service (CCaaS) ‘Sprinklr Service’, AI-powered research platform ‘Sprinklr Insights’, unified omnichannel platform ‘Sprinklr Marketing’, and social media management offering ‘Sprinklr Social’.

Pavitar Singh, chief technology officer at Sprinklr, said, “We have seen massive demand for generative AI capabilities to improve customer service and employee efficiency. Sprinklr AI+ brings this transformational technology to customer experience at the enterprise level and has the potential to revolutionize the front office for our global customers.”

Singh added, “For us, this is the next evolution of our AI journey to help our customers work better, faster, and more cost effectively, while preserving the level of governance, compliance, and data privacy that the most iconic brands in the world require.”

Singapore – Software-as-a-service (SaaS) company Zendesk has announced new artificial intelligence (AI) technology and conversational commerce features in order to improve its customer experience (CX) offering across its user base. The announcement follows the recent conclusion of Zendesk’s flagship conference ‘Relate’.

‘Zendesk AI’, the company’s new AI tech feature, is an intelligence layer that makes personalised, efficient and more empathetic customer experiences (CX) accessible for all companies. This new AI feature comes after Zendesk’s recent partnership with OpenAI.

Some of the capabilities of Zendesk AI include advanced bots that automatically solve issues and provide more personalised, industry-specific and accurate responses; improved agent productivity through AI-powered insights and suggestions to arm agents with more knowledge and context; and intelligent triage using capabilities such as intent and language detection and sentiment analysis to classify customer requests and allow teams to respond accordingly.

Available today, Zendesk AI will help companies instantly improve service experiences, save time, better understand their customers, and create seamless interactions. The solution continues to learn over time, is fast to deploy, easy to use, and immediately adds value without the need for large teams of developers or months of implementation time.

Cristina Fonseca, head of AI at Zendesk, said, “While running and scaling a successful CX team is complex, using AI should be simple. “With Zendesk AI, our proprietary models are specifically trained for CX and designed to immediately deliver actionable customer insights. These foundational features are key to improving customer service quality and agent efficiency, with potential to be even more powerful when combined with [large language models] LLMs.”

Meanwhile, Zendesk’s conversational commerce is made possible through deepening its partnership with Meta’s WhatsApp and Shopify, to further enhance businesses’ CX strategies and empower them to create a better shopping journey for their customers.

The conversational commerce feature provides direct support, marketing, and sales all from within a conversation, such as the capability for agents to leverage knowledge about customers’ ongoing shopping habits/status to personalise their service; identify new revenue opportunities by understanding any shopper’s habits and purchase history; and using AI to automate conversions and recommendations.

Adrian McDermott, chief technology officer at Zendesk, commented, “While we’ve seen huge shifts in the way people shop over the past few years, one thing has remained constant – people prefer to communicate via messaging. Now that digital is the new storefront, businesses will be able to use conversational commerce, built on our powerful messaging platform, to create a richer, more dynamic and interactive experience with their customers, which will ultimately lead to increased loyalty and revenue.”

Singapore – Adobe has today announced Adobe Firefly’s new integration with Bard, Google’s experimental conversational AI service, along with the expansion of the Content Authenticity Initiative (CAI), to continue the creative journey further in Adobe Express. 

In the coming months, Firefly will become the premier generative AI partner for Bard, powering and highlighting text-to-image capabilities. With the new Bard by Google integration, users at all skill levels will be able to describe their vision to Bard in their own words to create Firefly-generated images directly in Bard and then modify and use them to create designs via Express.

Adobe and Google are approaching this partnership through a creator-focused lens, with Adobe using CAI’s open-source Content Credentials technology to bring transparency to images generated through this integration. This partnership will deliver creator-focused generative AI to millions more people.

“The incredible response to our Adobe Firefly beta demonstrates the power and potential of generative AI to inspire more people to create and the strong demand for a creator-centric, commercially viable approach,” said Ely Greenfield, CTO, digital media at Adobe.

Greenfield added, “We’re empowering millions more people to use Firefly for creative inspiration and design and share standout content with Adobe Express through this integration with Bard by Google.”

Sissie Hsiao, vice president and GM of Assistant and Bard at Google, also remarked, “Generative AI has captured the world’s attention and changed how we think about collaboration and productivity. We’re thrilled to partner with Adobe Firefly, giving our users the power to bring their creative ideas to life, quickly and easily – directly in Bard.”

Firefly is the most differentiated generative AI service that generates commercially viable, professional quality content and is designed to be embedded directly into creators’ workflows both in Adobe’s own applications and now in Bard by Google. Enterprise businesses will be able to train Firefly with their own creative collateral in order to generate content in the company’s brand language. 

Moreover, the integration of Firefly across Adobe Experience Cloud applications will allow marketing organizations to use Firefly to accelerate their content supply chain production.

“At this critical moment in history, as generative AI becomes more powerful and prevalent than ever, people need a way to tell what’s behind the content they’re consuming. Content Credentials will enable creators to tell their stories authentically, while providing easy-to-use tools to verify how a piece of content was created and modified,” said Dana Rao, general counsel and chief trust officer at Adobe.

Recently, Adobe has also inked a partnership with marketing communications company Omnicom Group Inc. to reinvent the creation and delivery of creative content.