Tag: Agency of Record
India – Madison Media Infinity, a division of Madison World, has been appointed as the media agency of record (AOR) for Samsonite India, overseeing its traditional and digital media strategy. As part of this mandate, the agency will oversee Samsonite India’s traditional and digital media strategy,...
Following a competitive pitch process, MBCS has been appointed as the digital and social agency of record (AOR) for isotonic sports drink 100PLUS in Malaysia.
Arena Media Singapore's reappointment by AIA Singapore reaffirms the insurer's confidence in their ability to drive innovative, digital-first media solutions. Together, they have embarked on notable campaigns like the launch of AIA Health360, a comprehensive suite of solutions that covers the full gamut...
Multinational home furnishing retailer IKEA has named independent creative agency The Secret Little Agency as its new lead creative agency of record.
Leading aluminum and glassworks firm Oculus Collective has appointed brand consultancy 8traordinary as agency of record to revitalise the company’s branding and strategy and enhance its market presence and customer engagement efforts.
The Secret Little Agency’s remit includes global brand and marketing strategy and communications development including brand and product campaigns. TSLA is the first APAC-based agency to be appointed as global AOR for Star Alliance.
Dentsu is charged with providing strategic advice and recommendations across all brand touchpoints, and this assistance will be essential in elevating NCS during its upcoming stage.
Wunderman Thompson will take responsibility in developing and executing integrated marketing campaigns and digital initiatives for the brand, with a focus on increasing product visibility, reinforcing positioning, and increasing consumer awareness in order to maintain product leadership.
Through the mandate, Mediahub will be responsible for all media strategy and buying across all platforms for Bosch's entire appliance portfolio, including kitchen, dishwasher, and laundry appliances.
Agency's remit comes after a regional review involving eight network agencies.
