Tag: Agency of Record
Multinational home furnishing retailer IKEA has named independent creative agency The Secret Little Agency as its new lead creative agency of record.
Leading aluminum and glassworks firm Oculus Collective has appointed brand consultancy 8traordinary as agency of record to revitalise the company’s branding and strategy and enhance its market presence and customer engagement efforts.
The Secret Little Agency’s remit includes global brand and marketing strategy and communications development including brand and product campaigns. TSLA is the first APAC-based agency to be appointed as global AOR for Star Alliance.
Dentsu is charged with providing strategic advice and recommendations across all brand touchpoints, and this assistance will be essential in elevating NCS during its upcoming stage.
Wunderman Thompson will take responsibility in developing and executing integrated marketing campaigns and digital initiatives for the brand, with a focus on increasing product visibility, reinforcing positioning, and increasing consumer awareness in order to maintain product leadership.
Through the mandate, Mediahub will be responsible for all media strategy and buying across all platforms for Bosch's entire appliance portfolio, including kitchen, dishwasher, and laundry appliances.
Agency's remit comes after a regional review involving eight network agencies.
Under the partnership, 22feet Tribal Worldwide will be helping Flipkart drive business growth through creativity.
Havas Group will be responsible for the integrated marketing solutions across HARMAN’s businesses and brands globally.
Howatson+Company will handle GMBHA’s brand strategy and creative, retail, customer experience and brand identity work for audiences across Australia.
