Tag: Adobe
Underpinned by dentsu’s Merkury, the offering gives marketers the power to efficiently reach and engage audiences in a highly scaled and personalissed manner, driving more in-the-moment experiences and bringing consumers even closer to the brand.
Mobile services provider Smart Communications, Inc. under PLDT Inc. has collaborated with computer software company Adobe and software and services provider Amdocs to elevate its customer experiences.
Adobe has appointed Lara Balazs as chief marketing officer (CMO) and executive vice president of global marketing.
The launch of ‘GenStudio for Performance Marketing’ aims to meet the rising demand for personalised and effective content across channels.
Adobe has split its global creative mandate, namely Dentsu Creative as its lead global scaled creative and content agency for its Digital Media Business (DMe), and Stagwell will lead the global creative campaigns and social content mandate for Adobe’s DMe.
Adobe is proud to announce its participation as a gold sponsor for MARKETECH APAC's inaugural “E-Commerce Marketing in the Philippines 2024” conference. At the forefront of the event, Adobe will lead discussions on harnessing generative AI to transform e-commerce excellence and elevate customer expe...
AJO B2B Edition is an evolution from lead-based and account-based marketing, which carry blind spots when it comes to identifying the full set of stakeholders and the products they would be interested in.
The report also confirms that amongst APJ brands, generative AI integration is the digital initiative most likely to support growth in 2024. As a result, most brands are developing guidelines for responsible use of AI (73%) and aligning a comprehensive AI roadmap with broader business goals (71%).
Adobe has announced the promotion of Keith Eadie as its new general manager for Asia Pacific (APAC), where he will oversee and drive the company's business operations across the dynamic market.
The 2024 Adobe Digital Experience Partner Awards were announced during the event, recognising alliance partners who have made substantial contributions to joint customer success, demonstrated proficiency in Adobe technology, and have continued to expand their Adobe practices in the Indian market.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)