Kuala Lumpur, Malaysia – Sunquick has rolled out a new Chinese New Year (CNY) campaign anchored by a 30-second television spot titled “Sip your blessings 贺满福运,” blending playful storytelling with festive wordplay.
The fruit-based concentrate brand’s latest campaign centres on a fast-paced narrative led by two child talents, set within a colourful and imaginative visual world. Created in collaboration with Grey Malaysia, production house Directors Think Tank, and post-production company TANK3 Asia, the film aims to combine visual energy with relatable family moments associated with the festive season.
The spot opens with two siblings appearing bored as their family prepares the house for Chinese New Year. After taking a sip of Sunquick, the children are transported into a fantastical setting. They sail along a mystical river lined with apple trees bearing the words “苹安喜樂,” a play on the festive greeting “平安喜樂,” which conveys wishes of peace, safety, and joy.
The adventure continues with the siblings floating over a field of oranges in an orange hot air balloon, accompanied by the phrase “心想事橙.” The line replaces the character “成” in the traditional greeting “心想事成” with the similar-sounding character for orange, maintaining the original meaning of wishing that one’s hopes and desires come true.
In the final sequence, the children soar among clouds surrounded by berries. The Chinese idiom “眉开眼笑,” which describes beaming with happiness, is reimagined as “莓开眼笑,” swapping the first character to reference berries and concluding the film’s series of fruit-inspired puns.
From the agency’s perspective, the campaign sought to balance spectacle with emotional warmth. Jeremy Yeoh, executive creative director at Grey, said, “The goal was to create something visually exciting and emotionally warm at the same time. We wanted audiences to feel the fun immediately, while still connecting with the heart of the story.”
Production involved filming extensive green screen sequences, requiring the child actors to perform within an imagined environment that would later be built in post-production. The approach placed added focus on performance direction, timing, and visual storytelling.
Chevie Law, director of the spot from Directors Think Tank, shared her reflections on the project, saying, “We’re very thankful to Grey Worldwide for the opportunity and trust with this project. It’s been a truly meaningful experience for the entire team.”
Post-production by TANK3 Asia helped shape the film’s final look, enhancing the visual world to ensure the children’s performances translated seamlessly on screen.
Beyond the television spot, Sunquick’s broader CNY campaign carries the tagline “Every little prep, a sip of blessing.” The brand has been releasing festive-themed social media content, including recipes such as Huat Mini Cookies and Fortune Cookies featuring Sunquick’s Orange concentrate.
Sunquick has also partnered with Krispy Kreme to introduce limited-edition festive doughnut flavours available from 2 to 22 February. The range includes Prosperity Mandarin, Golden Prosperity, and Lucky Guava Berry, each made using Sunquick concentrates as part of the seasonal collaboration.
