Kuala Lumpur, Malaysia – Zurich Malaysia has unveiled a new short film that pays tribute to families navigating the festive season without their loved ones, highlighting the contrast between personal grief and the joy of celebration.
Titled ‘The Two Sides of Festivity’, the film explores the dual nature of celebration. While many homes are filled with laughter and joy, others experience the season quietly, confronting the reality of loss.
Through the story of a couple observing Chinese New Year amid grief, the film portrays emotions that are often felt but seldom expressed. By showing both sides, Zurich underscores the importance of care through steady presence, particularly during challenging times.
Produced with Ensemble, the full-service creative agency under Omnicom Media Malaysia, the short film forms part of a broader narrative tied to Zurich’s upcoming Raya campaign, reflecting the brand’s focus on embracing all sides of festivity across cultures.
Christopher Chong, creative director of Ensemble, said, “We noticed that most festive campaigns prioritise the high-energy spectacle of celebration, often leaving a quieter, universal truth unsaid. Many move through the season carrying heavy emotions, shaped by reflection, grief, and longing. We wanted to highlight this muted side to respect the reality of many families. Zurich, a brand built on care, felt like the right voice to tell that story.”
Erin Hwang, head of brand marketing & communications at Zurich Malaysia, added, “Sometimes, the most meaningful support is simply knowing that someone sees you, even in the quiet moments. This Chinese New Year, we want Malaysians to feel recognised and reassured in all moments of life. Whether a celebration is loud or quiet, Zurich is there to uphold our promise to ‘Care for What Matters’.”
The Two Sides of Festivity is now available on Zurich Malaysia’s YouTube channel.
