LTA Singapore, Hello Kitty brings ‘Move Lite Adventure’ delight to commuters

Singapore – Hello Kitty is bringing a dash of charm and cheer to the city’s daily commute with Move Lite Adventure, a month-long interactive campaign by the Land Transport Authority (LTA) and 42Technology Pte Ltd that turns travel into playtime.

Running from November 1 to 21 2025, the campaign invites fans to lace up their trainers, stretch their minds, and explore MRT stations through a vibrant mix of trivia challenges, a virtual run or walk, and a digital stamp rally. 

Participants can collect coins, earn badges, and redeem exclusive Hello Kitty merchandise along the way.

Those who signed up before 30 September had received early-bird perks, including a 10% discount and bonus coins to kickstart their adventure. 

The fun culminates in a finale event at One Holland Village from November 21 to 23, where fans can pick up their merchandise, enjoy family-friendly activities, and pose at the Hello Kitty photobooth.

The organisers reminded participants to stay vigilant against scams, assuring that the Land Transport Authority and 42Technology Pte Ltd will never request money transfers or banking details over calls, and that all official updates will come via registered email accounts.