India – Specialty food brand VS Mani & Co has launched a new campaign to relay its core brand proposition – bringing authentic South Indian delicacies and experiences to people across the world.
The campaign, which was conceptualised in-house and executed by Chennai-based production house The Picture Machine Films, includes two films that tell a heartwarming tale of old-school, South Indian hospitality.
GD Prasad, VS Mani & Co’s founder, shared that with these films, they want to deliver a simple message, which is the delicacies are so authentic that consumers transport them in spirit to a traditional South Indian home.
“This campaign is also a hat tip to the humble, loving household I grew up in, one that welcomed every guest with open hearts and delicious food. We want our customers to experience the same sense of homecoming whenever they sample our fare,” said Prasad.
Meanwhile, Rahul Bajaj, VS Mani & Co’s co-founder, noted, “This campaign is our attempt at being recognised as a national South Indian brand offering authentic flavours and tastes from the region.”
Antony Jacson, Picture Machine’s founder, said, “In these films, we have used an over-the-top creative device to communicate VS Mani’s brand promise of the ultimate South Indian experience. This project has been doubly exciting for us, because this is a brand we have a lot of love for, and because it has given us an opportunity to put South India’s culture and cuisine on the map.”
