Japan – Sony Corporation and TCL Electronics Holdings Limited have signed a memorandum of understanding (MoU) to create a joint venture in which TCL will take over Sony’s home entertainment business.
Under the joint venture, TCL will hold a 51% stake, while Sony retains 49%. The company will operate globally, overseeing product development, design, manufacturing, sales, logistics, and customer service for televisions and home audio equipment.
The venture plans to combine Sony’s expertise in picture and audio technology, brand value, and operational experience with TCL’s advanced display technology, global scale, cost efficiency, and vertical supply chain capabilities.
Sony and TCL aim to finalise definitive agreements by the end of March 2026. Pending regulatory approvals and other conditions, operations are expected to begin in April 2027.
Products from the joint venture will carry the globally recognised “Sony” and “BRAVIA™” brands, targeting innovation and enhanced customer value in TVs and home audio equipment.
The global market for large TVs continues to grow, driven by OTT and video-sharing platforms, evolving smart features, and higher-resolution, larger displays. The joint venture aims to meet these market demands while delivering operational excellence and sustainable growth.
Kimio Maki, representative director, president, and CEO at Sony Corporation, said, “We are pleased to have reached this agreement with TCL for a strategic partnership. By combining both companies’ expertise, we aim to create new customer value in the home entertainment field, delivering even more captivating audio and visual experiences to customers worldwide.”
DU Juan, chairperson at TCL Electronics Holdings Limited, added, “We believe that this strategic partnership with Sony represents a unique opportunity to combine the strengths of Sony and TCL, creating a powerful platform for sustainable growth. Through strategic business complementarity, technology and know-how sharing, and operational integration, we expect to elevate our brand value, achieve greater scale, and optimise the supply chain in order to deliver superior products and services to our customers.”
