Singapore – Mount Faber Leisure Group has launched a new brand video series spotlighting the SkyOrb Cabins, following the addition of 13 new cabins that nearly triple the fleet on the Singapore Cable Car’s Mount Faber Line to 20.
The four-part series adopts an audience-first storytelling approach, introducing the SkyOrb Cabin—the world’s first chrome-finished, spherical cable car cabin—through four distinct audience segments: couples, families, explorers, and young adults, unified under the tagline “The World’s First”.
Each short film presents a different emotional lens shaped by life stage and behaviour, demonstrating how the same SkyOrb Cabin experience can resonate uniquely while remaining anchored to a cohesive brand idea.
The couple’s narrative traces relationship milestones celebrated at the attraction, positioning it as a place to return to over time, where “every view feels new, when it’s me and you.”
The family film focuses on multigenerational bonding, following a grandfather and grandchild to highlight the cabin as an inclusive experience designed to bring families together, where “the view is better when the family’s together.”
The explorer’s video centres on rediscovery, capturing how a familiar Singapore icon continues to evolve into a world-first experience worth revisiting and sharing.
The young adult film speaks to social media–savvy travellers drawn to photo-worthy moments and creative self-expression, celebrating both captured memories and what lies beyond the lens, with “timeless scenes, for the moments in between.”
Visually, the series offers a fuller perspective from within the SkyOrb Cabins, highlighting sweeping panoramic views and glass floors.
In contrast to previous visuals focused on Mount Faber Peak or Sentosa, the new production features aerial drone shots of the Singapore city skyline, with the Central Business District forming a striking backdrop.
From 5 February 2026, the videos will roll out across Mount Faber Leisure Group’s owned social channels and on-site digital touchpoints, engaging local and international audiences.
