Singapore – The Ministry of Digital Development and Information has collaborated with Hogarth Worldwide for its latest music video celebrating Hari Raya.
Highlighting the festive season’s spirit of giving, the video captures Singaporean’s contributions to the community amidst its SG60 celebration.
Directed by Freeflow Productions’ Peggy Koh, the music video follows the story of Siti missing chances to meet her love interest as they both contribute to their community.
The video features actors Siti Khalijah and Haizad Imran. Hisyam Hamid also has a special appearance in the video as he showcases his ketupat weaving skills.
The story is set to the local song ‘Oi! Raya. OI!’ released by punk rock band Rancour in 2013. Music and sound agency FVSE reimagined the song, performed by Khalijah and Had Adnan.
“We’re deeply honoured to be part of this impactful campaign that celebrates both Hari Raya and SG60. This music video beautifully reflects the spirit of generosity and community – highlighting how giving with an open heart can strengthen communities and foster meaningful connections,” Mark Wong, CEO APAC of Hogarth Worldwide, said.
