Singapore – National water agency PUB is promoting water conservation in its new campaign with advertising agency Grey Singapore.
Going beyond highlighting the significance of conserving water, the campaign reflects the shared journey of Singaporeans and how much they have progressed.
In line with the SG60 commemoration, the campaign film features the National Day soundtrack ‘Home.’ Titled ‘Our Water Makes Every Moment Count,’ the campaign film shows how important water conversation is in Singaporeans’ daily lives.
The recently launched campaign has rolled out across digital and social media platforms, OOH, and TV.
Singapore recently celebrated the Singapore World Water Day on March 8 and 9, encouraging citizens to practice water sustainability.
“Over the past 60 years, water has played a significant role in charting our journey in nation-building. As our water story continues to evolve, now is the right moment for us to reflect on how far water has brought us – not just as a nation, but also as individuals and communities. Water flows through everything we’ve built, and it remains a precious resource that will sustain our growth and prosperity. Let us cherish it and continue to make every moment count,” Cindy Keng, director of PUB’s 3P Network Department, commented.
“What a privilege to work on this campaign with PUB who are so passionate about the work they do, our job simply was to showcase this commitment to the nation,” Rohit Nair, managing director of Grey Singapore, said.
“Sometimes, all it takes is seeing something familiar in a new light to realise how much it matters. We all know how important water is, but we rarely feel it. That’s exactly what we hope to do — to remind people why caring for our water that sustains the activities that we love, matters now more than ever,” Graham Drew, chief creative officer at Grey Singapore, said.
