Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Southeast Asia
No posts found

Singapore NLB to immerse readers in stories through AR glasses via Snap, LePub

by Fatima Baduria

-

May 28, 2025

Singapore NLB to immerse readers in stories through AR glasses via Snap, LePub

Singapore – The National Library Board (NLB) of Singapore is introducing a unique way to read through ‘Spectacles,’ an augmented reality (AR) glasses. Made in partnership with Snap and Le Pub Singapore, NLB’s Spectacles immerses readers in the story world they are reading.

Through the device, developed for Snap Spectacles, reading experiences will be elevated through audio-visual AR effects in real-time. While the user reads, the reading lenses scan the book. It uses text recognition and machine learning to provide audio-visual effects

Complementing readers’ experiences, it sets the mood through soundscapes and visuals about the storyline. Depending on the story, it provides effects such as suspenseful music, distant chattering, or music that sets the scene. 

The AR Spectacles are currently undergoing beta testing and are set to be available for readers to try later this year. It was created by LeGarage, LePub’s innovation hub, while collaborating with Snap’s team in Paris.

Gene Tan, chief librarian & chief innovation officer at the National Library Board, said, “We are happy to partner LePub and Snap in this to explore ways to enhance the experience of stories and books for everyone. This is part of NLB’s ongoing efforts to engage with partners to experiment with new experiences that could inspire discovery and spark a renewed passion for reading and learning.”

Antoine Gilbert, senior manager, AR Studio Paris, Snap, said, “Snap’s AR Studio Paris’ mission is to educate and inspire the world about the possibilities of augmented reality in the fields of art, education, and culture. With the latest generation of Snap Spectacles, we are pushing the boundaries of immersive experiences, enabling new ways to interact with the world.”

“This innovation is further exemplified by the development of the world’s first Augmented Reading experience — a breakthrough designed to transform how people engage with written content through Snap Spectacles. By bridging the physical and digital realms, we continue to empower creativity and redefine the future of storytelling,” Gilbert added.

“Our goal is not to replace the traditional reading experience, but to enhance it by creating a compelling gateway to books. These glasses are an invitation to rediscover the joy of deep, meaningful engagement with text. Once people are hooked on the story, we hope they’ll keep reading to the end,” Stephan Schwarz, executive creative director at LePub Singapore, commented.

Related Tags Marketing Singapore Augmented Reality SNAP National Library Board LePub Singapore
Share this article

Related Articles

View All
LePub Singapore names Penny Sadlier as managing director; strengthens creative department with appointments
Marketing Southeast Asia
LePub Singapore names Penny Sadlier as managing director; strengthens creative department with appointments
May 20, 2025
By Fatima Baduria
Heineken launches beer-inspired beauty cream with LePub Singapore
Marketing Southeast Asia
Heineken launches beer-inspired beauty cream with LePub Singapore
April 2, 2025
By Fatima Baduria
heineken-lepub-lunar-campaign
Marketing APAC
Heineken encourages phone-free festivities in Lunar New Year campaign with LePub Singapore
December 18, 2024
By Aliza Carmona
Tiger® Beer reveals brand evolution in ‘You Never Roar Alone’ campaign in collaboration with LePub Singapore
Marketing Southeast Asia
Tiger Beer reveals brand evolution in ‘You Never Roar Alone’ campaign in collaboration with LePub Singapore
December 3, 2024
By Fatima Baduria
Stephan Schwarz joins LePub Singapore as executive creative director
Marketing APAC
Stephan Schwarz joins LePub Singapore as executive creative director
September 16, 2024
By Teddy Cambosa
LePub
Marketing APAC
LePub APAC’s announces four key appointments for SG headquarters
January 16, 2024
By Gian Japsay
No posts found

Featured Articles

View All
R&E PH Pre-Event Article
Marketing Featured Southeast Asia
MARKETECH APAC, UpTech Media unveils ‘Retail & E-Commerce Innovation Marketing & Tech Summit 2025’ in Manila, featuring PH industry leaders
May 16, 2025
By Aliza Carmona
MARKETECH APAC’s inaugural NEXT Awards PH reveals first lineup of industry leaders on jury panel
Marketing Featured Southeast Asia
MARKETECH APAC’s inaugural NEXT Awards PH reveals first lineup of industry leaders on jury panel
May 6, 2025
By Fatima Baduria
next 2025 jury article indonesia new
Marketing Featured Southeast Asia
MARKETECH APAC’s inaugural NEXT Awards Indonesia reveals first jury lineup of top marketing leaders
April 22, 2025
By Aliza Carmona
Here’s everything that went down at ‘What’s NEXT in Marketing: Philippines 2025’: from customer engagement to digital advertising
Marketing Featured Southeast Asia
Here’s everything that went down at ‘What’s NEXT in Marketing: Philippines 2025’: from customer engagement to digital advertising
April 15, 2025
By Teddy Cambosa
Feature Image (4)
Marketing Featured APAC
‘Marketing Technology Awards’ returns this 2025, highlighting specialisations in martech innovation across Asia-Pacific
March 27, 2025
By Teddy Cambosa
WNID 2025 new FI
Marketing Featured Southeast Asia
‘What’s NEXT in Marketing: Indonesia 2025’ conference unveils first roster of prominent speakers for its second edition
March 21, 2025
By Aliza Carmona
No posts found

Most Recent Articles

blinkit push envelope india
Plush and Blinkit deliver notices to homes in bold menstrual hygiene campaign
May 29, 2025
Aliza Carmona
No posts found
Burger King MY launches sizzling campaign for Angus Black Pepper Burger launch
May 29, 2025
Teddy Cambosa
Dani Bassil named as new CEO of M+C Saatchi Group AUNZ as Justin Graham steps down
May 29, 2025
Teddy Cambosa
electriclime° adds director Keane Pearce Shaw to its roster
May 29, 2025
Aliza Carmona
David Droga to step down as CEO of Accenture Song; takes on vice chair role at Accenture
May 29, 2025
Aliza Carmona
Goodbye GroupM, hello WPP Media: WPP rolls out new brand identity for unified media, data capabilities
May 29, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin