Tag: corporate social responsibility

Singapore – Global integrated fashion and beauty online marketplace SHEIN has announced a total commitment of $8.67m for the intended purpose of empowering communities and advancing opportunities for education in Singapore and beyond.

Through the commitment, SHEIN has signed four memoranda of understanding (MOUs) were signed with the University of the Arts Singapore (UAS), the Singapore University of Technology and Design (SUTD), SG Her Empowerment (SHE), and Access Singapore.

Around S$5m of that funding will go to UAS, where income from the endowment will be disbursed in the form of bursaries to help defray a portion of the tuition fees and living expenses of UAS students from lower-income households. Moreover, SHEIN is open to opportunities such as job attachments, mentorships and employment opportunities after graduation to these bursary recipients.

Meanwhile, S$2m of the funding will go towards Temasek Trust’s Philanthropy Asia Alliance (PAA) initiative, which will fund projects related to PAA’s focus areas of holistic & inclusive education, and climate & nature.

In addition, S$1m of the funding will go to SUTD in support of its 42SG programme. The donation will be used to support the set-up and running of the programme, which supports digital upskilling for lifelong learners.

Lastly, the S$400k and S$275k will go towards Access Singapore and SG Her Empowerment respectively.

Leonard Lin, head of public affairs and general manager of Singapore at SHEIN, said, “SHEIN is deeply commited to empowering communities we reach. Through our investment in these organisations, we hope to contribute to the growth and prosperity of Singapore and beyond, thereby fostering a more inclusive global society.”

He added, “Aligned with our motto of making the beauty of fashion accessible to all, we hope that the donation strengthens the accessibility of opportunities to our beneficiaries.”

Singapore – UM, a global media agency network of IPG Mediabrands, announced its sixth global Impact Day, ‘Building a Better Future.’ 

Impact Day launched in 2016 and expanded globally in 2018, with volunteers across 50 offices in 40 countries. The yearly event, which was first introduced in 2016 under UM’s corporate social responsibility division, Better World, shows the organisation’s goal of dedication to the values of community and care. 

On Thursday, July 20, UM closed its offices across APAC, EMEA, LATAM and North America to partner with local charities, NGOs and community organisations. 

UM’s partners for this event include the Special Olympics Shanghai Team from China, FareShare, OzHarvest and Our Big Kitchen from Australia, the Indonesian Children Creativity Park Elementary School, Ecokaari from India, Free the Children Japan, Yayasan Generasi Gemilang from Malaysia, Young Focus Organization from the Philippines, MINDS from Singapore, the Goodwill Store from South Korea, NangKang Harmony Home from Taiwan, and Precious Plastic Bangkok from Thailand. 

Kasper Aakerlund, the president for UM APAC, said, “As we continue to focus our efforts around the three key pillars of equity, sustainability and wellness, it’s truly heartening to see the very real impact that our people are making in their local communities. Many of these relationships with NGOs and social service programs have been building over a number of years now, and the impact of connecting and collaborating at a human level within your local community is incredibly powerful.”

Meanwhile, Eric Guzman, vice President, global operations and head of Better World, also commented, “At UM, we are on a constant quest to make a difference in the communities in which we live and work, and Impact Day is a meaningful part of that commitment. We’re honoured to partner with community organisations around the world that are driving genuine change through the lens of equity, sustainability and wellness.”

Mumbai, India – SUV automotive brand Jeep in India has launched its flagship corporate social responsibility (CSR) initiative called the ‘Mission One Earth’ where it encourages local communities and their customers to do their adventures and travel endeavors more responsibly for the best of the environment.

‘Mission One Earth’ kicks with the first project where Jeep India has invited customers and the local community of the Ladakh region, home to the Himalayan mountain range, to collect 1500 kilograms of plastic waste from the roads leading to the mountain range, which is home to the highest motorable roads in the world.

Said initiative was integrated with Jeep India’s annual customer drive experience, ‘Legendary Jeep Trails’, where Jeep customers drove in twenty Jeep SUVs from Shimla to Srinagar via Leh for over 2000 kms for this plastic reduction drive. 

Over three hundred people from the local Ladakh community participated in this initiative.

“For eight decades, Jeep has brought people together through driving adventures. ‘Mission One Earth’ gives a special purpose to this adventure, which Jeep customers can enjoy responsibly,” said Roland Bouchara, CEO and managing director, Stellantis India

In addition to the plastic waste cleanup, Jeep India has also placed specially designed and digitally enabled ‘reverse vending machines’ in high-footfall tourist locations along the high altitude passes in the Himalayas. The collected plastic waste will be recycled into Jeep merchandise. 

Tourists who feed the reverse vending machines with plastic waste will receive a coupon which can be redeemed for environment-friendly Jeep merchandise that will be sent to the individuals directly by Jeep India. The reverse vending machines will continue to remain at these tourist locations and will be monitored and maintained by Jeep India for a year.

“Mission One Earth is another step towards achieving a larger goal of empowering our customers to enjoy JeepLife responsibly with our motto ‘Responsible Adventure’. We will be giving scale to Mission One Earth over the coming months by sharing our objectives with Jeep network partners and Jeep customers across the country,” said Nipun J Mahajan, head of Jeep India.

Meanwhile, Rahul Pansare, head of marketing and PR at Jeep India, commented, “Legendary Jeep Trails, our annual customer drive experience property, was an ideal platform for us to introduce Mission One Earth to our participating customers. Jeep Trails has grown to be hugely popular in the Jeep Community with over 15,000 members already signed up on the Jeeplife platform.” 

He added, “We wanted to spread the message of Responsible Adventure via ‘Mission One Earth’ and we have achieved considerable success in underlining our intent. The next step is to take ‘Mission One Earth’ to the rest of India.”

Jeep India plans to spread the message of ‘Responsible Adventure’ to every part of the country through its Dealer network and 50,000-plus customer base. Therefore, in the coming months, every Jeep dealership in India will have an element of Mission One Earth that will help spread the message.