Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured Southeast Asia
No posts found

SG telco M1 launches ‘human-centric’ campaign to promote new mobile plan line

by Teddy Cambosa

-

March 26, 2021

M1-Singapore-Telecom-Marketing-Campaign-Mobile-Deals

Singapore – M1, one of the largest telecommunications providers in Singapore, has launched a new campaign to promote its new mobile plans through a series of human-centric stories, following the company’s recent rebranding. 

Titled ‘Be’, the campaign focuses on seven unique stories that surround the theme of being ‘who you are’. Some of the featured stories include an 84-year old rock guitar player, Mary Ho; the country’s own blade runner Shariff Abdullah; and Jian Yang, who owns the second largest doll collection in the world.

The featured mobile plans, known collectively as Bespoke Mobile plans aim to meet customers’ desire for greater personalization. Whether looking for a mobile device or a suitable plan, these three made-to-measure offerings – Bespoke Flexi, Bespoke SIM-only, and Bespoke Contract – can be customized to fit individual needs.

Bespoke Flexi provides customers with greater flexibility in every respect, as they can dictate their upfront device payment and choose to settle their balance between 12 and 36 months.

Meanwhile, M1’s Bespoke SIM-only mobile plan offers customers an adaptable, contract-free experience. With the ability to change plans from month-to-month, users can take full advantage of M1’s latest products. In addition customers using the M1+ app now have a convenient slider to balance their data, talk time, and price on the fly.

Finally, Bespoke Contract’s updated data bundles provide customers with even more value as the new base plan includes 20GB. Alongside three fresh add-ons, customers can build a plan suited to their budget and needs.

“Featuring a selection of made-to-measure Bespoke plans, these directly address customer demand for personalization and flexibility. With this fresh, customer-first approach, M1 stands true to its name of being Singapore’s first digital network operator,” the company said in a press statement.

Related Tags Singapore Telco Campaign M1 Mobile Plans
Share this article

Related Articles

View All
TNB-Entropia-Chinese-New-Year-Film
Marketing Featured Southeast Asia
Origins of CNY festivity traditions come to light in this quirky film by TNB
February 10, 2021
By Teddy Cambosa
Singtel-Chinese-New-Year-Comedy-Sketch
Marketing Featured Southeast Asia
WATCH: Singtel’s comedy sketch for CNY teaches the value of ‘unity over rivalry’
January 22, 2021
By Teddy Cambosa
SMART GIGAMANIA
Marketing Featured Southeast Asia
PH telco Smart unveils mega raffle to grant weekly winner P1M cash prize
December 11, 2020
By MARKETECH APAC
Singtel Seniors short film
Marketing Featured Southeast Asia
Singtel’s new short film casts light on seniors’ digital journey amid COVID lockdown
December 3, 2020
By MARKETECH APAC
Singtel Jaga your data
Marketing Featured Southeast Asia
Singtel resorts to mini sitcom to help up Singaporeans’ scam quotient
November 23, 2020
By MARKETECH APAC
No posts found

Featured Articles

View All
No posts found

Most Recent Articles

dentsu indonesia indofood spicy chicken noodles
Indofood blends K-pop and dangdut in quirky campaign for Korean Spicy Chicken noodles
May 9, 2025
Aliza Carmona
No posts found
Accenture to acquire Japan-based Yumemi to strengthen digital product capabilities
May 9, 2025
Aliza Carmona
CNN’s head of APAC Ellana Lee to take on new expanded role for global production team
May 9, 2025
Teddy Cambosa
Unilever’s Closeup revamps brand across SA, SEA with MullenLowe Singapore
May 8, 2025
Fatima Baduria
NEA hands social media remit to FiftyFull for Clean & Green Singapore
May 8, 2025
Fatima Baduria
Teads announces new APAC leadership structure following Outbrain-Teads merger
May 8, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin