Kuala Lumpur, Malaysia – Rodeo has launched an artificial intelligence-powered campaign platform called Banyan, offering brands and agencies a tool designed to plan, design, budget, and forecast the performance of transit advertising campaigns.
The platform integrates campaign strategy, creative development, budgeting, and predictive analytics within a single system. The company describes Banyan as the first platform of its kind focused on the transit advertising space.
Inspired by the banyan tree, which is known for its wide reach and interconnected root system, the platform aims to connect multiple aspects of campaign development in one environment.
Banyan functions as an AI-powered campaign assistant that enables users to plan campaigns, design advertisements, simulate ad placements on vehicles, generate campaigns within a set budget, and estimate potential campaign outcomes.
The platform’s development framework centres on strategy-driven campaign planning supported by data analysis. Banyan analyses factors such as target audience profiles, campaign objectives, brand positioning, and market context to generate recommendations aligned with campaign goals, whether focused on brand awareness, engagement, conversion, or repositioning.
In addition to strategic recommendations, the platform includes budget planning features designed to suggest recommended campaign budget ranges based on audience insights and campaign goals. The budgeting system aims to provide brands with a clearer financial framework when planning campaigns.
Banyan also supports creative development through automated design generation and a visualisation system that allows users to preview advertisements on vehicles in simulated real-world conditions. The system is designed to display how creative assets would appear in different lighting, angles, scales, and environments before production.
Another component of the platform is its predictive analytics capability, which forecasts campaign performance prior to launch. Based on recommended media formats — including Rodeo Car, Rodeo TableAds, Rodeo motorcycle ads, and Pos Van placements — the system provides high-level projections such as estimated reach and impressions.
According to Rodeo, the platform is intended to streamline workflows by combining campaign strategy, budgeting, design, and forecasting in a single interface, allowing marketing teams to develop data-backed campaign proposals and accelerate approval processes.
“Banyan was built to help brands think smarter, and execute a campaign faster,” said Valens Subramaniam, CEO and founder of Rodeo. He added “Best part Banyan available 24/7, 360 days for brands to create and design a campaign on Rodeo platform. It brings together creativity, financial intelligence, and predictive insight—so every campaign begins with clarity and ends with measurable impact.”
Banyan is now available to brands, agencies, and marketing teams looking for a unified campaign intelligence platform for transit advertising campaigns.
