Philippines – RLC Residences, the residential arm of Robinsons Land, has partnered with Salesforce, supported by Appistoki, to drive its digital transformation and enhance customer experience through AI-powered, data-driven solutions.
Through this partnership, RLC Residences will harness the combined expertise of Salesforce and Appistoki to streamline operations and elevate the customer experience. By integrating Salesforce’s Data Cloud, Customer 360, and AI technology (Einstein), along with Appistoki’s digital infrastructure, RLC Residences will enhance its customer-focused approach, creating seamless, personalised journeys for homebuyers, owners, and investors at every touchpoint.
“This partnership started with one vision in our minds—delivering a customer-first approach across all touchpoints, ensuring that every encounter—from the first inquiry to long after move-in—is a delightful experience,” said Chad Sotelo, SVP and business unit general manager of RLC Residences and chief marketing officer of Robinsons Land.
“This partnership with Salesforce and Appistoki brings us closer to our vision of creating homes and experiences that resonate deeply with today’s discerning homebuyers,” he added.
RLC Residences will use Data Cloud to unify customer data in real time, enabling personalised experiences, real-time analytics, and data-driven actions. This integration will also power AI across all Salesforce applications, enhancing overall efficiency and personalisation.
This approach ensures seamless and memorable interactions at every stage, from inquiry to after-sales support. By anticipating needs and addressing pain points, RLC Residences enhances customer satisfaction and delivers a more personalised, efficient homeownership experience. This commitment to innovation positions the brand to meet the evolving needs of its customers.
Speaking on the partnership, Sujith Abraham, senior vice president and general manager at Salesforce ASEAN, stated, “RLC Residences is redefining the residential property market through elevating their customer experience with the power of the Salesforce Platform.”
“RLC Residences is using our data meshing capability to unify their customer data across Salesforce and other data sources, through zero copy, to build a more unified view of their customer. This sets the foundation for personalised journeys at scale underpinned by AI. We look forward to a close partnership with RLC Residences on their customer-centric transformation journey,” Abraham further explained.
“RLC Residences’ leadership team has a clear vision on how it wants to elevate the customer experience at every moment. Our firm has been fortunate to experience the amazing innovation in the Salesforce ecosystem with data cloud and AI. We are excited to play our part and see it take shape at RLC Residences. We look forward to making this initiative a landmark project in the industry,” Abhijeet Kulkarni, co-founder and CEO of Appistoki, added.
This digital transformation will improve customer satisfaction, streamline operations, and cut costs. By automating processes and integrating data, RLC Residences expects faster service and stronger brand loyalty. With Salesforce’s technology, it is future-proofing operations to meet rising customer expectations and deliver greater value.
