W Communications launches in Malaysia, appoints Kiersten Chaik as country manager

Kuala Lumpur, Malaysia – W Communications has officially launched operations in Malaysia, appointing Kiersten Chaik as country manager to lead the market and drive growth.

The Malaysia team will provide senior counsel and day-to-day client support across consumer, corporate, and integrated communications, working closely with W Communications’ Singapore headquarters to deliver regional services. 

The expansion is part of W Communications’ broader APAC growth strategy and reflects a long-term commitment to the Malaysian market, with plans to scale operations across consumer and corporate communications and integrated campaigns that include earned media, social, and KOL partnerships.

Chaik brings more than 15 years of agency and strategic communications experience, including over seven years at BCW, where she served as executive vice president, managing director, and market lead. 

She has handled both consumer and corporate briefs, spanning brand launches, executive visibility, and reputation mandates, while coordinating multi-market delivery across international teams. She has also founded a boutique consultancy focused on crisis and strategic communications, alongside executive training programs.

“Malaysia is a market where reputation, culture and commercial ambition intersect in ways that demand both local acuity and regional consistency,” said Robin Chang, general manager, APAC at W Communications Asia. “We’re seeing more regional decision-making and investment concentrate here, and clients want senior counsel that can move at speed. This expansion gives us a sharper Malaysia lens while staying tightly connected to our APAC engine in delivering integrated work across markets without friction.”

The launch is part of W Communications’ phased approach in the region, prioritising senior leadership, fast delivery, and integrated capabilities from day one. As client demand grows, the agency plans to expand capacity and deepen its presence in Malaysia.

“APAC is one of the biggest growth opportunities for W, and Malaysia will be central to how we scale in the region,” said Warren Johnson, founder and CEO, W Communications Group. “We’re here for one reason: to help clients grow. That takes clear strategic counsel, integrated execution that actually delivers, and creative solutions built for commercial impact.”

W Communications’ Malaysia team will also collaborate with its specialist operators, including HelloFranses!, the agency’s creator-first consultancy recently launched in APAC, to enhance creator-led and social-first thinking within integrated communications.

“I’m excited to take on this role and to build W Malaysia with real momentum. This is a market where consumers are quick to choose, quicker to switch, and brutally honest about what feels real. We’ll bring sharp local insight, integrated execution across earned, social and creators, and creative ideas that people actually want to talk about. The aim is simple: make brands more relevant, more loved, and ready to grow,” said Kiersten Chaik, country manager, Malaysia at W Communications.