Manila, Philippines – PRecious Communications, an integrated communications agency with traditional and digital capabilities, has announced that it is establishing local operations in the Philippines, as part of the agency’s Greater Southeast Asia expansion strategy. To drive its Philippine expansion, the agency has appointed Paolo Alba as client service director and country lead to drive the growth and manage operations of PRecious in the Philippines.
In the Philippines, PRecious represents Asia’s loyalty and data-focused marketing platform Society Pass, global trend forecasting company WGSN, a regional cloud-based anti-money laundering monitoring software, and more emerging companies in the fintech, insurtech, healthtech, and startup industries, to which the agency wants to bring more value to.
Lars Voedisch, MD and founder of PRecious Communications, shared, “Over the last years, we have been aggressively strengthening our presence across the region to better complement our clients’ marketing strategies in SEA. Building on this momentum, we are expanding to the Philippines to extend the same brand of strategic communications support to local and foreign brands looking to strengthen their presence across the Philippines.”
Concurrently, Prayaank Gupta, VP for growth and innovation of PRecious Communications, said, “Most of our partners in SEA have identified the Philippines as a strong emerging market and key growth area for tech-enabled industries. And with the local economy projected to grow in the next two years, PRecious Communications’ entrance reaffirms our commitment to be a strategic and responsive partner for clients as they strengthen their presence across the region.”
Alba is a well-rounded strategic communicator with over nine years of experience in corporate branding, reputation management, consumer influence, and crisis management. Throughout his tenure in Fleishman Hillard and Ogilvy, he provided strategic counsel for companies across multiple sectors and industries.
Apart from leading the growth of PRecious in the Philippines, Alba often provides strategic counsel on the agency’s corporate, tech, and consumer practices. A certified crisis manager, Alba runs crisis workshops across the markets and provides counsel on issues and reputation management initiatives.
On his appointment, Alba said, “I have been working alongside Voedisch and Gupta to identify strategic ways to support our clients in the region as they grow their businesses in this market. Now that we have established our local operations and have a dedicated team in the Philippines, we can start bringing the same value to companies that wish to expand across SEA.”
In the next three months, Alba will be focused on building relationships with key stakeholders, business development initiatives with potential partners, and recruitment of top talent. By year-end, Alba envisions doubling the current Philippine headcount and bringing more value to local and regional players in the fintech, insurtech, healthtech, and startup industries.
PRecious Communications actively plans and executes client communications programmes across Asia Pacific nations. In 2019, the agency joined the GlobalCom PR Network, an association of 80 independent PR agencies in over 100 countries worldwide, serving as its SEA representative.
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