Kuala Lumpur, Malaysia – Petron Malaysia has partnered with Ogilvy Malaysia for an emotionally-charged Petron Raya Festive film that depicts the realities of a divorced family and finding harmony in differences.
Petron’s Raya film centres on a poignant narrative of a single father and his daughter, both navigating their way around the complexities of divorce amidst the anticipation of Raya and the daughter’s upcoming birthday.
The film shows the father exerting his best effort to take care of his daughter, who is overwhelmed with sadness and yearns for her absent mother during significant occasions. With a stirring digital narrative, Petron aims to touch the hearts of many and ignite important conversations during this festive season.
This bold storytelling shows Petron’s commitment to authenticity and highlights Ogilvy Malaysia’s skill in capturing raw emotions and creating impactful narratives that deeply connect with audiences.
More than just a story, Petron’s Raya Festive film serves as a testament to Petron’s unwavering dedication to its customers’ happiness. Through this cinematic masterpiece, Petron showcases its deep understanding of the Malay audience, emphasising the importance of finding harmony in differences, especially during the celebration of Raya.
Adrian Miller, chief creative officer at Ogilvy Malaysia, said, “In our latest campaign for Petron Malaysia, we dared to venture into the realm of authentic storytelling by addressing a subject that is often considered taboo in advertising: the impact of divorce on a family. We believe that real stories resonate deeply with our audience, and by tackling such a brave and authentic subject matter, we aim to connect with our viewers on a more meaningful level.”
“Divorce is a reality for many families, yet it’s seldom depicted in commercials, especially during festive seasons like Raya, which are typically portrayed as perfect and joyous. By choosing to highlight the struggles of a single father and his daughter during this time, we wanted to acknowledge the diverse experiences of our audience and remind them that happiness can be found even in the most challenging circumstances,” he added.
Danny Chen Heng Siong, marketing manager at Petron Malaysia, also shared, “With family being the centre of the most meaningful Raya celebrations and understanding the reality that there are families that are not together, we put the focal point on a child’s struggle around the divorce of her parents, magnified by her upcoming birthday, which happens to be on the first day of Raya. With this film, we hope to convey the message that happiness is found in togetherness. When things are difficult, we should put aside our differences to reconcile, seek forgiveness, and find happiness to achieve harmony.”
