India – Writing instrument brand Pentonic has released a new film, demonstrating its product Pentonic GumStik. The ad was conceptualised alongside Wunderman Thompson Kolkata.
The film tells the story of a nerdy 10-year-old who loves Airplanes. He creates a model with a Pentonic GumStik and throws it in the air, which then embarks on an epic flight. The visual story is complemented by a unique sound design as it builds on the idea of kids using vocal effects while playing with toys.
Deepak Jalan, managing director at Linc Pens, said, “Pentonic as a brand is designed to be unique. The GumStik is a transparent gum in unique black packaging and comes with Super Sticking Power. We needed a unique film to expand our mindshare among the target audience which is school-going kids and their parents.”
Meanwhile, Vijay Jacob Parakkal, managing partner at Wunderman Thompson Kolkata, commented, “We have been partnering with LINC Limited on the brand Pentonic since 2019 across multiple product and format launches. We are happy and proud to be part of their growth story.”
Lastly, Soumya Chowdhury, VP & CSD for client servicing at Wunderman Thompson Kolkata, said, “Pentonic GumStik is a new entrant in a category that is defined and created by a behemoth. We had to do something to get noticed. This is a film that attempts to do that. It retells the story of adhesive power in a way that is likely to stick around in the mind a bit longer.”