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Category: Technology

Publicis Sapient, Google Cloud announce global partnership to increase GenAI adoption
Publicis Sapient, Google Cloud announce global partnership to increase GenAI adoption
Posted on November 25, 2024
by Teddy Cambosa
By aligning their sales, marketing, and engineering teams, the partnership aims to provide customers with seamless access to the resources needed for the efficient deployment and management of AI projects.
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Prudential unveils global AI lab in Singapore to promote health solutions
Prudential unveils global AI lab in Singapore to promote health solutions
Posted on November 21, 2024
by Fatima Baduria
Launched in collaboration with Google Cloud, the Prudential AI Lab integrates advanced technology into the company’s operations and services.
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xgrowth-media-collateral-gen-ai-report
Account-based marketing spending to rise in 2025, with 43% of APAC leaders boosting budgets: report
Posted on November 21, 2024
by Aliza Carmona
Nearly half (43%) of marketing leaders intend to boost their account-based marketing (ABM) budgets, a significant rise from 28% recorded at the same time last year, according to a survey by xGrowth in collaboration with Media Collateral.
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Only 53% of Singaporeans willing to reskill, stay relevant amidst AI era: report
Only 53% of Singaporeans willing to reskill, stay relevant amidst AI era: report
Posted on November 15, 2024
by Fatima Baduria
Only 53% of Singaporeans are willing to reskill amidst the generative artificial intelligence (GenAI) era to stay relevant in the industry, a report found.
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cisco-AI-readiness-report
AI readiness in India declines, with only 18% of organisations fully prepared for deployment
Posted on November 14, 2024
by Aliza Carmona
Only 18% of organisations in India are fully prepared to deploy and leverage AI-powered technologies, marking a decline from 26% a year ago, a report from Cisco revealed.
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StackAdapt integrates with Shopify to promote merchants’ campaign efficiency
StackAdapt integrates with Shopify to promote merchants’ campaign efficiency
Posted on November 13, 2024
by Fatima Baduria
StackAdapt, a multi-channel advertising platform, has announced its integration with Shopify, an internet infrastructure provider for commerce.
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ai-data-privacy-climate-ipsos-report
Consumers in APAC embrace AI, but concerns over data privacy and climate change persist: report
Posted on November 12, 2024
by Aliza Carmona
Consumers across the Asia-Pacific region are largely enthusiastic about AI and new technologies but remain deeply concerned about the future, a new report by Ipsos revealed.
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Brightcover launches ‘Marketing Insights’, to provide robust video campaign measurement data
Brightcove launches ‘Marketing Insights’, to provide robust video campaign measurement data
Posted on November 8, 2024
by Teddy Cambosa
Brightcove’s current product lineup enables integration with leading marketing automation platforms (MAPs) and providing a detailed analysis of viewer interactions and the success of various marketing sources.
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indosat-ericsson-DMP
Indosat, Ericsson launch world’s first full-stack digital monetisation platform in Indonesia
Posted on November 8, 2024
by Aliza Carmona
Indosat Ooredoo Hutchison (IOH or Indosat) and Ericsson have launched the world’s first full-stack digital monetisation platform (DMP), marking a major step in Indonesia's telecom digital transformation.
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MCMC selects U Mobile as second 5G network provider in Malaysia
MCMC selects U Mobile as second 5G network provider in Malaysia
Posted on November 7, 2024
by Teddy Cambosa
MCMC stated that the choice made is based on a combination of factors, including the submitted business and technical plan, complaint rates and customer satisfaction track records, and their performance in delivering other infrastructure initiatives. 
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