Category: Technology
This partnership marks a significant milestone in Haleon's continued investment in premium, impactful media channels.
By combining this capability with Eagle Eye’s real-time personalised marketing solutions, the AI-enabled technology can deliver real-time engagement that directly leverages a customer’s context and potential purchase intent.
From AI-driven travel planners to generative AI-based fraud detection, AI is delivering value across SEA's digital economy, with applications spanning various industries.
IAS’s predictive science pre-screens pages and categorises them, enabling brands to seamlessly identify inventory most desirable while avoiding content that is unsuitable.
SPH Media, a media company in Singapore, has announced a significant restructuring of its technology division, resulting in the layoff of 34 employees.
The Indonesia Investment Authority (INA) and multi-asset investment firm Granite Asia (formerly GGV Capital Asia) have formed a strategic partnership to drive digital transformation and stimulate growth within Indonesia’s rapidly expanding technology ecosystem.
'Deal Marketplace' also offers inventory through contextually curated private marketplace (PMP) deals, crafted using a blend of content and audience-layered data.
By acquiring Semasio, Samba TV will expand its global footprint as well as its capabilities for advertisers to define and reach granular audience segments through a unified approach that combines contextual, behavioral, and demographic data.
Incorporating GrabMap’s high-quality location data into Loqate’s platform will enable its businesses to access more accurate and localised address verification services.
As personalised shopping demand grows, this innovation — currently in beta with plans to scale in early 2025— enhances shopper relevance by tailoring ads based on factors like price, stock, and delivery options within premium, contextually relevant environments.
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