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Category: Technology

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Microsoft unveils US$3b India investment to bolster AI, cloud infrastructure, and skilling initiatives
Posted on January 13, 2025
by Aliza Carmona
Microsoft has announced a US$3b investment in India over two years to enhance cloud and AI infrastructure, skilling, and establish new datacenters, driving AI innovation in the country.
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Zitcha, Marketplacer team up to create ecosystem integrating retail media, marketplace models
Zitcha, Marketplacer team up to create ecosystem integrating retail media, marketplace models
Posted on January 9, 2025
by Teddy Cambosa
Marketplace data, including customer purchasing behaviour, search trends, and competitive pricing insights, feeds into Zitcha’s retail media platform, giving advertisers the ability to deliver highly relevant campaigns that better connect with shoppers. 
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Kimberly-Clark to deepen investment in India, expands global digital technology centre
Posted on January 7, 2025
by Aliza Carmona
Kimberly-Clark is set to strengthen its presence in India by scaling up operations and boosting investment at its Bengaluru-based Global Digital Technology Center (GDTC), with a strategic focus on advanced innovations and digital transformation.
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What's NEXT in Marketing: From AI agents to beyond LLM--these are AI marketing trends for 2025
What's NEXT in Marketing: From AI agents to beyond LLM--these are AI marketing trends for 2025
Posted on January 6, 2025
by MARKETECH APAC
From becoming your personal assistant to the evolution of generated content and the emergence of artificial general intelligence (AGI), these are the next big trends in AI we can expect to see over the coming year and beyond.
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Smart scaling: Tonik Bank transforms customer experience and operations with Gupshup’s Generative AI solutions
Posted on January 6, 2025
by Aliza Carmona
In this case study, we explore how Tonik Bank, a leading digital bank in the Philippines, leveraged Gupshup’s Conversation Cloud—powered by advanced AI and automation tools—to enhance customer satisfaction and operational efficiency.
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IAS announces exclusive first-to-market partnership with Kwai for Business
IAS announces exclusive first-to-market partnership with Kwai for Business
Posted on December 23, 2024
by Teddy Cambosa
Integral Ad Science (IAS) has announced and exclusive first-to-market content-level brand safety and suitability measurement for advertisers on Kwai for Business, the commercial platform of social media video app Kwai.
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Magnite’s expands audience activation solution to India, Southeast Asia
Magnite’s expands audience activation solution to India, Southeast Asia
Posted on December 17, 2024
by Teddy Cambosa
Magnite Audiences sits within the Magnite Access suite, a collection of audience and addressability tools purpose-built for publishers and buyers to maximise the value of their data assets.
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Global lead management operating system Convertr announces US$12m investment
Global lead management operating system Convertr announces US$12m investment
Posted on December 16, 2024
by Teddy Cambosa
Said investment will fuel Convertr's ambitious vision, expansion and product development including new AI-powered features and enhanced integrations.
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What's NEXT in Marketing: The future of AI-generated content should blend human governance, deeper personalisation
What's NEXT in Marketing: The future of AI-generated content should blend human governance, deeper personalisation
Posted on December 13, 2024
by MARKETECH APAC
2025 has the potential to be an incredible year for marketers who understand the potential of AI, and how to use the technology effectively. However, they need to remember that AI is not a magic wand. It requires thoughtful planning, robust data infrastructure and ethical considerations. 
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vistar-pureprofile-partnership
Vistar Media teams up with Pureprofile to elevate programmatic DOOH effectiveness in SEA
Posted on December 13, 2024
by Aliza Carmona
Vistar Media has partnered with global data and insights provider Pureprofile to transform digital-out-of-home (DOOH) campaign measurement in Southeast Asia, offering advanced audience insights to enhance advertiser performance.
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