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Category: ANZ

Braze expands AU presence with ANZ headquarters, local data centre
Braze expands AU presence with ANZ headquarters, local data centre
Posted on February 7, 2025
by Teddy Cambosa
ANZ has become a priority market for Braze—its fastest-growing region in APAC—thanks to successful partnerships with brands including Wesfarmers, Canva, REA Group, David Jones, and Cashrewards.
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Nearly two-thirds of Australians say they would respond more to contextually-relevant ads
Nearly two-thirds of Australians say they would respond more to contextually-relevant ads
Posted on February 6, 2025
by Teddy Cambosa
The report also highlights that trust in contextually relevant ads was considerably higher, with 70% of non-neutrals saying they put more faith in the former than the latter.
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Wonderful wins Oxford University Press for CX, brand and media
Wonderful wins Oxford University Press for CX, brand and media
Posted on February 6, 2025
by Teddy Cambosa
Through the mandate, Wonderful Digital will focus on localising OUP’s brand platform, improving the customer journey by integrating data-driven insights and optimising performance media strategies. 
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Prime Video’s latest campaign for ICC matches features Pat Cummins going ‘full cricket mode’
Prime Video’s latest campaign for ICC matches features Pat Cummins going ‘full cricket mode’
Posted on February 6, 2025
by Teddy Cambosa
In creative collaboration with Pat, the campaign is told in a series of six adverts and through a playful, paparazzi-style lens, fans are given an inside peek into Pat’s cricket obsessed life off the field. 
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Warner Bros. Discovery appoints Special as creative agency to launch streaming service Max in AU
Warner Bros. Discovery appoints Special as creative agency to launch streaming service Max in AU
Posted on February 6, 2025
by Teddy Cambosa
Warner Bros. Discovery (WBD) have appointed Special as their creative agency of record to lead the launch of Max in Australia, working across brand strategy, advertising, earned media and content, following a competitive pitch. 
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Nunn Media appointed by Neilson Financial Services for multiple brand launches
Nunn Media appointed by Neilson Financial Services for multiple brand launches
Posted on February 5, 2025
by Teddy Cambosa
Sydney, Australia – Neilson Financial Services has appointed Nunn Media to manage its media strategy, planning and buying to drive brand growth after a competitive pitch. A global business with offices in the USA, Canada, Ireland, Australia, and the UK, Neilson Financial Services is expanding its presence...
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Sydney wouldn’t be the same without Sydney Water, says Olympian Jess Fox in new campaign
Sydney wouldn’t be the same without Sydney Water, says Olympian Jess Fox in new campaign
Posted on February 5, 2025
by Teddy Cambosa
For Sydney Water, the campaign addresses the status quo of how Few Sydneysiders ever stop to think about the water that comes out of their tap. And even fewer are aware of all the steps Sydney Water goes through to make sure that everyone in Sydney can enjoy some of the best and safest water in the...
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Isabel Zhang joins Think HQ as head of cross-cultural research
Isabel Zhang joins Think HQ as head of cross-cultural research
Posted on February 4, 2025
by Teddy Cambosa
With over 20 years of research experience across the Asia-Pacific region, Isabel has been at the forefront of championing multiculturalism and cross-cultural in-depth understanding that amplifies the voices of multicultural communities in Australia and across borders. 
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STB Oceania taps Komodo for gamified TikTok mini-series
STB Oceania taps Komodo for gamified TikTok mini-series
Posted on January 31, 2025
by Teddy Cambosa
For Komodo, ‘The Journey’ concept redefines marketing in the travel sector, where social media has disrupted traditional strategies, leading modern travelers to seek increasingly unique and personalised experiences.
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Uber Eats and Cher turn back time in the latest ‘Get Almost, Almost Anything’ campaign
Uber Eats and Cher turn back time in the latest ‘Get Almost, Almost Anything’ campaign
Posted on January 30, 2025
by Teddy Cambosa
A teaser launched during the premiere episode of Married at First Sight, complemented by a series of audio ads and social spots rolling out across various platforms.
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