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Category: ANZ

Bench Media strengthens team amidst accelerating agency growth
Bench Media strengthens team amidst accelerating agency growth
Posted on January 29, 2025
by Teddy Cambosa
These changes come as the agency experiences continued growth, including the addition of Genea Fertility and Hays Recruitment to its client roster; as well as expanding the agency’s offering, adding SEO, influencer marketing and marketing auditing and consultancy to its product services capabilities...
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Publicis Groupe ANZ acquires independent media agency Atomic 212°
Publicis Groupe ANZ acquires independent media agency Atomic 212°
Posted on January 28, 2025
by Teddy Cambosa
The acquisition comes as Publicis Groupe ANZ’s media agencies continue to record strong performances. The agencies consist of Spark Foundry in Australia and New Zealand, Zenith Australia, Starcom Australia and MBM New Zealand. 
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Ebiquity appoints Paul Murphy as managing director for ANZ biz
Ebiquity appoints Paul Murphy as managing director for ANZ biz
Posted on January 27, 2025
by Teddy Cambosa
Under Paul’s leadership, Ebiquity will continue to deliver strategic value to its clients, elevate the company’s profile, and expand and progress its ability to support marketers in achieving effective and responsible advertising. 
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Journey Beyond serves up The Ghan experience as part of integrated campaign via Town Square
Journey Beyond serves up The Ghan experience as part of integrated campaign via Town Square 
Posted on January 23, 2025
by Teddy Cambosa
As a broadcast sponsor across Nine’s summer of tennis and the first Grand Slam of the year, Journey Beyond is inviting tennis fans visiting Melbourne to step inside a reimagined Ghan train carriage and embark on a sensory journey through the legendary landscapes of Australia’s outback.
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Around 40% of Australians admit they bought something online after seeing it on social media
Around 40% of Australians admit they bought something online after seeing it on social media
Posted on January 22, 2025
by Teddy Cambosa
The average social media shopper spent $420 over the past year, adding up to $3.5 billion nationally. Moreover, social media has driven Aussies to purchase everything from clothing (25%), to beauty products (16%), electronics (15%), and accessories (12%).
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ANZ taps JCDecaux for tram stops takeover for Australian Open 2025
ANZ taps JCDecaux for tram stops takeover for Australian Open 2025
Posted on January 22, 2025
by Teddy Cambosa
The Yarra Trams stop location is the only commuter entry to the Australian Open serving as a crucial link between Melbourne’s vibrant streets and one of its most iconic events. The campaign runs from 13th to 28th January.
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Nunn Media wins competitive pitch for SunRice media in ANZ
Nunn Media wins competitive pitch for SunRice media in ANZ
Posted on January 21, 2025
by Teddy Cambosa
Through this mandate, Nunn Media will take the lead role in managing media planning and buying for SunRice across Australia and New Zealand. 
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Post-pandemic entertainment revival: How Global Creatures revitalised theatre revenues through targeted ad strategies
Post-pandemic entertainment revival: How Global Creatures revitalised theatre revenues through targeted ad strategies
Posted on January 20, 2025
by MARKETECH APAC
This case study details how Global Creatures rose above the challenges brought by the pandemic, reviving revenue by promoting its landmark ‘Moulin Rouge! The Musical’ production through its collaboration with Quantcast and ACMN.
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Geely Auto launches first consumer engagement campaign in AU via Havas Media
Geely Auto launches first consumer engagement campaign in AU via Havas Media 
Posted on January 17, 2025
by Teddy Cambosa
The campaign also supports the pre-launch activities for the upcoming Geely EX5, including registered interest from the public.
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Initiative retains Goodman Fielder media account; to strengthen holistic ATL, BTL partnership
Initiative retains Goodman Fielder media account; to strengthen holistic ATL, BTL partnership
Posted on January 15, 2025
by Teddy Cambosa
Initiative was first appointed as Goodman Fielder’s ATL partner in 2020 and awarded its BTL retail marketing planning in early 2023.
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