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Category: ANZ

Suntory BOSS Coffee teams up with YouTube star Andy Hearnden to celebrate power of ambition
Suntory BOSS Coffee teams up with YouTube star Andy Hearnden to celebrate power of ambition
Posted on January 14, 2025
by Teddy Cambosa
Showcasing his inspiring career journey, the campaign highlights Suntory BOSS Coffee as the ambitious coffee made for ambitious people - wherever they may be. Brewed hot and chilled fast, this distinctive beverage is crafted to provide a quality, refreshing coffee anytime, anywhere.
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Australian gov’t launches ‘‘Stop. Check. Protect.’ scam awareness campaign
Australian gov’t launches ‘‘Stop. Check. Protect.’ scam awareness campaign
Posted on January 14, 2025
by Teddy Cambosa
According to the federal government, this new awareness campaign will make Australia a tougher target for scammers by arming Australians with the tools they need to put a stop to fraudsters.
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Warner Bros. Discovery appoints EssenceMediacom for launch of Max in AU
Warner Bros. Discovery appoints EssenceMediacom for launch of Max in AU
Posted on January 13, 2025
by Teddy Cambosa
Following a competitive pitch, EssenceMediacom will be responsible for leading all aspects of media, including media strategy, planning, implementation and measurement.  They will also support WBD’s in-house team across biddable channels.
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MLA’s new ad encourages online users to get out of the comments and enjoy lamb cutlets
MLA’s new ad encourages online users to get out of the comments and enjoy lamb cutlets
Posted on January 13, 2025
by Teddy Cambosa
Created by Droga5 ANZ, part of Accenture Song, and directed by Max Barden from The Sweetshop, the ad was created with 100% real Australian comments sourced from online platforms including Instagram, TikTok, Reddit, Facebook and YouTube.
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South Australian gov’t calls for ban on junk food ads on public transport; industry bodies slam decision
South Australian gov’t calls for ban on junk food ads on public transport; industry bodies slam decision
Posted on January 9, 2025
by Teddy Cambosa
The decision, done by the Malinauskas Labor Government, notes the government’s commitment to reduce children’s exposure to unhealthy food and drink advertising on assets it manages and owns. 
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Zitcha, Marketplacer team up to create ecosystem integrating retail media, marketplace models
Zitcha, Marketplacer team up to create ecosystem integrating retail media, marketplace models
Posted on January 9, 2025
by Teddy Cambosa
Marketplace data, including customer purchasing behaviour, search trends, and competitive pricing insights, feeds into Zitcha’s retail media platform, giving advertisers the ability to deliver highly relevant campaigns that better connect with shoppers. 
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Brian Collins appointed as Orange Line’s new head of growth
Brian Collins appointed as Orange Line’s new head of growth
Posted on January 7, 2025
by Teddy Cambosa
Bringing 14 years’ experience in digital strategy and growth marketing, Collins excels in securing global accounts, scaling teams and driving revenue. 
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News Corp to sell Foxtel to DAZN for A$3.4b
News Corp to sell Foxtel to DAZN for A$3.4b
Posted on December 26, 2024
by Teddy Cambosa
The agreement follows a strategic and financial review of Foxtel as part of News Corp’s ongoing efforts to optimize its portfolio and simplify the structure of the Company.
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TCL, NBCUniversal partner to expand entertainment offerings for ANZ audiences
TCL, NBCUniversal partner to expand entertainment offerings for ANZ audiences
Posted on December 18, 2024
by Teddy Cambosa
Viewers in regions such as Australia and New Zealand can now indulge in a selection of beloved classic TV shows on TCL Channel. Fan-favorite reality shows from hit franchises like ‘The Real Housewives,’ ‘Top Chef,’ and ‘Million Dollar Listing.'
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Oblong, Brahma Kumaris aids stressed holiday shoppers to be calmer in new campaign Australia – Oblong, the new creative venture from award winning creative leader Justin Ruben, worked with spiritual organisation Brahma Kumaris to create a series of posters to help people feel a little calmer at the most stressful time of year, the holiday shopping period. Working together with people inside the Brahma Kumaris, Oblong spoke to psychologists and experts in art therapy to make sure the posters, when viewed and read, gave people a sense of calm. Data was then used in the media buying process to make sure the posters have been placed in areas where people needed them most and as they felt the most stressed, certain areas of the CBD, shopping precincts, shopping car parks and the middle of suburban shopping centres were chosen. Gabrielle Martin, director of programs and events at Brahma Kumaris said, “We love the calming shapes created by Oblong and the way they can create a little light for people at this very stressful time.” Meanwhile, Oblong CCO and founder Justin Ruben commented, “I think we can all admit, this year has been difficult for a lot of people, with the cost of living crisis and various world events. Hopefully these posters can provide people with a little bit of calm, even when they’re running around the streets doing last minute Christmas shopping.” The Brahma Kumaris are also planning an event at the Sydney Opera House in April which they hope will bring even more lightness to people’s lives.
Oblong, Brahma Kumaris aids stressed holiday shoppers to be calmer in new campaign
Posted on December 18, 2024
by Teddy Cambosa
Working together with people inside the Brahma Kumaris, Oblong spoke to psychologists and experts in art therapy to make sure the posters, when viewed and read, gave people a sense of calm.
Read More
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