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Category: Global

Indie agency Awaken to build performance media expertise via Agnes Media acquisition
Indie agency Awaken to build performance media expertise via Agnes Media acquisition
Posted on March 22, 2023
by Maureen Basa
The acquisition includes the transfer of Agnes Media’s client stable, three senior staff members, and several contractors to Awaken.
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Adobe announces new generative AI models to improve CX delivery for businesses
Adobe announces new generative AI models to improve CX delivery for businesses
Posted on March 22, 2023
by Teddy Cambosa
The new AI models will be part of Adobe Sensei’s collection of enterprise applications which enables customers to work and collaborate in new ways.
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PubMatic appoints ex-Roku Sandro Catanzaro as new VP of product management, CTV, video
PubMatic appoints ex-Roku Sandro Catanzaro as new VP of product management, CTV, video
Posted on March 21, 2023
by Teddy Cambosa
In his new role, Catanzaro will lead a team of seasoned product managers to further develop and execute product plans, ensuring that the company continues to drive innovation for an increasingly sophisticated and diverse CTV and video market.
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Sprinklr
Around 60% of brands struggle with ineffective AI for customer service
Posted on March 17, 2023
by Teddy Cambosa
According to the research, 62% of brands acknowledge the inconsistencies in their digital customer communication. This includes not being able to communicate the same information and unable to stay true to their brand voice.
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Storyblok
Forrester: Storyblok’s CMS provides customers with ideal ROI on content operation modernisation
Posted on March 16, 2023
by Teddy Cambosa
According to the research, the characteristics and outcomes of Storyblok’s clients were combined in a composite organisation that is industry-agnostic with at least 5,000 employees
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Wiredco x Edgewell Featured
WiredCo. bags creative remit of FMCG Edgewell, to launch its new brand
Posted on March 14, 2023
by Jamaica Marciano
The creative campaign is set to launch in April in order to raise the mass awareness and consideration towards the FMCG giant.
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PubMatic’s Emily Yri promoted to vice president of international marketing
PubMatic’s Emily Yri promoted to vice president of international marketing
Posted on March 14, 2023
by Teddy Cambosa
Her new remit includes the management of marketing for PubMatic in Europe and the Middle East, as well as running the APAC regional marketing operations. 
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DoubleVerify launches new solution to streamline campaign trafficking process
DoubleVerify launches new solution to streamline campaign trafficking process
Posted on March 10, 2023
by Teddy Cambosa
DV Campaign Automator automates the entire verification trafficking workflow for brands and agencies, whilst offering comprehensive protection and reporting capabilities.
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fb and messenger featured
Facebook integrates anew with Messenger app after nine years
Posted on March 9, 2023
by Jamaica Marciano
Head of Facebook Tom Alison explains that they are testing the ability of the users to access messenger inbox within the Facebook app.
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NewJeans Levis
Levi’s taps K-Pop girl group NewJeans as its newest global ambassador
Posted on March 6, 2023
by Maureen Basa
Levi’s will release a brand campaign featuring NewJeans that celebrates the group’s positive energy and each member’s unique personality.
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