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Category: Southeast Asia

Mediacorp on investing in OOH channels to complement media reach in SG
Mediacorp on investing in OOH channels to complement media reach in SG
Posted on October 15, 2024
by Teddy Cambosa
Mediacorp partners more than 3,000 brands each year to help reach their target audiences through their suite of video (both TV and digital), audio and branded content solutions.
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McHappy-Day-RMHC-initiative
McDonald’s SG brightens lives this McHappy Day with launch of mismatched socks merch for a good cause
Posted on October 15, 2024
by Aliza Carmona
As part of its annual McHappy Day, McDonald’s Singapore is bringing joy to fundraising with the launch of limited-edition Ronald & Grimace Mismatched Socks. These fun and colourful socks not only add a playful touch to your wardrobe but also help brighten the lives of families in need.
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TikTok slashes hundreds of jobs in favour of AI content moderation
TikTok slashes hundreds of jobs in favour of AI content moderation
Posted on October 15, 2024
by Teddy Cambosa
Sources previously told Reuters that over 700 jobs were cut in Malaysia, though TikTok later clarified that fewer than 500 employees in the country were affected.
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100PLUS-new-campaign-Havas-MY
Havas MY's new campaign for 100PLUS broadens drink's role to support Malaysians' daily goals
Posted on October 15, 2024
by Aliza Carmona
100PLUS, the isotonic sports drink by Fraser and Neave, has teamed up with Havas Malaysia for a new campaign that shifts the brand’s focus from a sports-centric beverage to a daily hydration solution for all Malaysians.
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SG blocks Allianz-Income deal yet leaves door ajar should public concerns are addressed
SG blocks Allianz-Income deal yet leaves door ajar should public concerns be addressed
Posted on October 14, 2024
by Teddy Cambosa
The MCCY raised significant concerns over a planned capital reduction that would distribute around S$1.85b to shareholders shortly after the deal's conclusion.
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FairPrice Group’s new campaign an emotional tribute on celebrating daily efforts
FairPrice Group’s new campaign an emotional tribute on celebrating daily efforts
Posted on October 14, 2024
by Teddy Cambosa
With this new campaign, FPG aims to deepen its emotional connection with Singaporean families and demonstrate the meaningful ways it supports them in their everyday lives.
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Mastercard, Ribena Malaysia collaborate to reward gamers via Mastercard Gamer Exchange
Mastercard, Ribena Malaysia collaborate to reward gamers via Mastercard Gamer Xchange
Posted on October 14, 2024
by Fatima Baduria
Ribena Malaysia is the first consumer goods partner to be on the Mastercard Gamer Exchange platform.
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ATR’s newest campaign showcasing Indonesia highlights importance of regional air connectivity
ATR’s newest campaign showcasing Indonesia highlights importance of regional air connectivity
Posted on October 14, 2024
by Teddy Cambosa
The campaign was supported by Singapore-based public relations and marketing agency, Francis & Low, and was filmed in various locations on the Indonesian islands of Flores, Sumba, and Borneo (Kalimantan).
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Moon Rabbit Singapore names Bettina Feng as head of integrated production
Moon Rabbit Singapore names Bettina Feng as head of integrated production
Posted on October 14, 2024
by Fatima Baduria
Moon Rabbit Singapore, an integrated advertising agency, has announced the appointment of Bettina Feng as head of integrated production.
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PUSH, Play Films join forces to launch new creative studio in Singapore focusing on youth trends
PUSH, Play Films join forces to launch new creative studio in Singapore focusing on youth trends
Posted on October 14, 2024
by Fatima Baduria
Creative studio PUSH has joined forces with production company Play Films to launch the new creative studio PUSH▷PLAY in Singapore.
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