Category: Southeast Asia
The Kai Jai Ded, popcorn chicken drenched in spicy sauce, was first launched in February 2024 as a limited-edition offering.
Ta-ku will spearhead the creation of solutions while overseeing AirAsia’s creative strategy.
OpenAI will also collaborate with AI Singapore, the city-state’s national AI initiative, on generative AI models tailored to the cultures and languages of Southeast Asia.
After a three-year absence from the Singapore market, global health and wellness brand GNC has formed a strategic partnership with Watsons Singapore to re-establish itself as a trusted choice for consumers dedicated to enhancing their well-being.
‘KarnavaALL Batik Indonesia’ comprises fashion shows, workshops, and exhibitions that feature local Batik products.
The campaign, done alongside SOUR Bangkok, is the first Thai advertisement co-created alongside LISA, ever since she became the brand’s global ambassador in 2021 and renewed her contract in June this year.
ION Orchard, the iconic shopping mall in Singapore, has partnered with outdoor advertising company JCDecaux Singapore to launch the state-of-the-art ‘ION Grand Façade LED’ on Orchard Road.
Great Eastern selected Havas Media for its innovative approach to delivering results based on its marketing objectives.
Mega and macro influencers are influential in Singapore, recognised by 48% and 46% of respondents, but their impact on purchase recommendations lags behind the Southeast Asian average, a study by impact.com and Cube Asia revealed.
The partnership aims to promote AirAsia Buds, AirAsia’s IP of animal characters.
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