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Category: Southeast Asia

Around 96.4% of Singaporeans consider sustainability measures when travelling: report
Around 96.4% of Singaporeans consider sustainability measures when travelling: report
Posted on October 21, 2024
by Fatima Baduria
A vast majority of Singaporean travellers (96.4%) are considering sustainable travel, travel service provider Trip.com Group’s report reveals.
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K Plus’ new campaign via Grey Thailand highlights ‘the moment of truth’ on personal finance
K Plus’ new campaign via Grey Thailand highlights ‘the moment of truth’ on personal finance
Posted on October 21, 2024
by Teddy Cambosa
Bangkok, Thailand – K Plus, the mobile banking app of Thai digital bank Kasikornbank, has launched a new campaign with Grey Thailand highlighting ‘the moment of truth’ when it comes to personal finance. 
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McDonald’s Hamburglar joins Scoliosis Philippines’ #StripesFitCheck campaign for spinal health awareness
McDonald’s Hamburglar joins Scoliosis Philippines’ #StripesFitCheck campaign for spinal health awareness
Posted on October 21, 2024
by Fatima Baduria
McDonald’s has joined Scoliosis Philippines’ spinal health awareness movement as its bandit mascot Hamburglar joins the #StripesFitCheck campaign. 
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Ogilvy Malaysia’s new campaign for HSBC highlights 140 years of bridging generations
Posted on October 21, 2024
by Aliza Carmona
In celebration of its 140th anniversary, HSBC Malaysia has teamed up with Ogilvy Malaysia to launch an emotionally charged campaign that honours the enduring strength of family, legacy, and the human spirit.
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Mitsubishi Corporation to invest in Ayala joint venture with stake in Mynt
Mitsubishi Corporation to invest in Ayala joint venture with stake in Mynt
Posted on October 19, 2024
by Teddy Cambosa
In addition, MC and AC are going to sign a memorandum of understanding (MoU) on a comprehensive collaboration in the Philippines. The MoU covers additional business developments aimed at stimulating the country's economic growth.
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Filipinos prioritise experience-driven travel as peak travel season approaches
Filipinos prioritise experience-driven travel as peak travel season approaches
Posted on October 18, 2024
by Teddy Cambosa
According to the survey, December is a peak travel month for Filipinos, with 32% planning domestic vacations and 23% opting for international destinations.
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Chick-fil-A marks entry in Asia with SG restaurant launch in 2025
Chick-fil-A marks entry in Asia with SG restaurant launch in 2025
Posted on October 18, 2024
by Teddy Cambosa
The first Chick-fil-A restaurant in Singapore begins with a 10-year long US$75m investment. 
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parkcity-new-brand-camp
ParkCity Group's ‘people first' philosophy shines in new campaign by Muma Malaysia and Directors Think Tank
Posted on October 18, 2024
by Aliza Carmona
Muma Malaysia has with Directors Think Tank to bring ParkCity Group’s 'people first' brand philosophy to life in a heartwarming new campaign, featuring real residents and workers from Desa ParkCity.
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yuu Rewards Club celebrates life’s wins with latest campaign celebrating 2nd anniversary in Singapore
yuu Rewards Club celebrates life’s wins with latest campaign celebrating 2nd anniversary in Singapore
Posted on October 18, 2024
by Fatima Baduria
The campaign titled ‘Life is Better with Double yuus,’ aims to spread positivity by turning L’s (losses) into W’s (wins).
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spritzer-fcb-siliqa
Spritzer unlocks nature’s oldest secret for radiant skin in new campaign with FCB SHOUT
Posted on October 18, 2024
by Aliza Carmona
Spritzer Malaysia and FCB SHOUT have the answer in their latest campaign, redefining skincare by positioning Spritzer Mineral Water as the ultimate 'must-have' for radiant, glowing skin.
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