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Category: APAC

Tiger Beer literally keeps it cool with bespoke puffer jacket collaboration
Tiger Beer literally keeps it cool with bespoke puffer jacket collaboration
Posted on September 19, 2023
by Brandon Yulolo
Developed with Whatever Co., BBH Singapore, and LePub APAC, the jacket’s cooling system is powered by an ice-cold Tiger Beer, chilling the water that is pumped around the wearer's body via a network of silicone tubes.
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Amplify announces key appointments for its creative, business departments
Amplify announces key appointments for its creative, business departments
Posted on September 19, 2023
by Brandon Yulolo
These appointments follow Amplify’s vision of diversifying and strengthening their offering and expertise across multiple fields as an advertising agency.
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Nexxen expands free ad-supported streaming TV solutions for APAC advertisers
Nexxen expands free ad-supported streaming TV solutions for APAC advertisers
Posted on September 15, 2023
by Teddy Cambosa
The company is working to ensure advertisers’ campaigns reach their target audiences, no matter the environment through a single destination for CTV inventory – including broadcaster video on demand (BVOD), advertising-based video on demand (AVOD) and FAST channels.
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Coca-Cola embraces the future through new limited edition soda with accompanying AI-powered experience
Coca-Cola embraces the future through new limited edition soda with accompanying AI-powered experience
Posted on September 13, 2023
by Brandon Yulolo
The unique item offers consumers and fans a refreshing taste and a glimpse of what the future could look like by scanning the can and going through the Coca-Cola Creations Hub, where they can use the customized Y3000 AI lens to imagine what the world could look like in the future.
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Tokopedia, Shopee parent companies lead fastest growing retailers list in APAC
Tokopedia, Shopee parent companies lead fastest growing retailers list in APAC
Posted on September 12, 2023
by Teddy Cambosa
With this, new data from Euromonitor has listed the fastest growing retailers in the region, all have differing strategic priorities and initiatives in Asia-Pacific that provided the e-commerce market with unique growth opportunities.
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SnapLogic appoints Matt Moore as head of alliances for APJ region
SnapLogic appoints Matt Moore as head of alliances for APJ region
Posted on September 11, 2023
by Teddy Cambosa
Prior to joining SnapLogic, Moore worked at leading tech companies like Amazon Web Services (AWS) and Databricks, focusing on business development, sales alignment and go-to-market activity while also managing the data and AI category for APJ. 
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Schneider Electric, HP Enterprise to offer sustainable solutions for APAC consumers in new partnership
Schneider Electric, HP Enterprise to offer sustainable solutions for APAC consumers in new partnership
Posted on September 7, 2023
by Brandon Yulolo
The agreement builds on twenty years of collaboration in the region between the two companies and will see them working together to help customers drive down their IT carbon footprint and emissions.
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Starbucks, Disney go vintage with nostalgic collaborative merchandise release
Starbucks, Disney go vintage with nostalgic collaborative merchandise release
Posted on September 7, 2023
by Brandon Yulolo
Launching on September 19 for a limited time, the collection will be launched in 15 markets across the Asia Pacific region, blending Disney’s iconic characters with Starbucks’ familiar third place experience.
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TikTok, TBWA launch whitepaper showcasing contemporary strategies for marketers to be creative and innovative
Posted on September 6, 2023
by Aliza Carmona
Social media app TikTok and international advertising agency TBWA have announced the release of a new joint whitepaper titled "Storytelling in the Next Creative Renaissance", which encourages businesses to embrace the role of creativity and innovation in contemporary marketing.
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Brand and digital Koto expands to APAC, appoints seasoned executives for new studio
Posted on September 6, 2023
by Aliza Carmona
Brand and digital studio Koto has officially marked its expansion into the Asia-Pacific region with the launch of its Sydney office. The studio also announced the appointment of two new seasoned executives, Damian Borchok as managing director and Gerald Torto as senior strategy director.
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