Category: APAC
This acquisition will integrate APA within H/Advisors, Havas’s global strategic communications advisory network. This will be H/Advisors’ first owned operation in Australia, with the firm being renamed as ‘H/Advisors APA’.
The regional headquarters embodies 10 specialised departments with over 100 experts in integrated marketing and creative solutions, social & digital communications, data analysis and management, full-funnel media integrations, and brand & space experience.
Following the launch of TK Lab in Singapore, this marks the seventh time a regional hub for this initiative has been launched across Ogilvy’s global network.
Authentic and Baozun have also entered an exclusive, long-term license agreement through which Baozun will design, manufacture, market and distribute Hunter brand products in Greater China.
A staggering 70% of banks in APAC failed to achieve digital transformation for their banking platform, as reported by Backbase.
Global entertainment company VA Media has appointed Organic Pacific and Havas to support its ambitions to grow within the APAC region and internationally.
The hub will also contribute to Heineken’s plan to deliver disruptive and scalable product innovations and double Heineken’s innovation rate by 2025. Its goal is to shape the future of beer and beyond to win the hearts of consumers.
These appointments follow Havas’ recent leadership appointments in Malaysia and Cambodia, moving towards its growth plan in the involved regions.
The agency is also responsible for building and strengthening RMIT’s presence in Vietnam as part of its country commitment which has seen the university invest in education, research, partnerships and campus infrastructure as Vietnam’s leading international university.
Data from data.ai and IDC suggests that while mobile gaming is expected to have a slight decrease of 2% in spend, the platform is still set to surpass $108 billion worldwide in 2023 — maintaining its lead over PC/Mac.
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