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Category: Southeast Asia

Yahoo-Schroders-DOOH-Omnichannel-Campaign
Yahoo pilots DOOH-led omnichannel campaign for Schroders
Posted on November 15, 2021
by Teddy Cambosa
The DOOH campaign for Schroders by Yahoo has been set up across digital screens in Orchard and the Central Business District (CBD).
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Group Shot_Judy Ang_Jaclyn Lee_Jonathan Tan
72andSunny Singapore announces new senior appointments
Posted on November 15, 2021
by Jean Cabico
The three latest senior appointments will help bolster creative agency 72andSunny's 2021 growth momentum in Singapore.
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Shopee 11.11_Flak
Behind eye-catching 11.11 discounts: The silent flak over Shopee’s 11.11 ad ft. Jackie Chan
Posted on November 14, 2021
by MARKETECH APAC
Free delivery, cashbacks, large price slashes: the shimmering offers this 11.11 by Shopee didn't stop others - both pros and mass audience - from noticing the fault in the e-commerce's latest ad.
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SM-MOA-Globe-Netflix-IKEA-Philippines-Stunt
Who 'stole' SM MOA’s Globe? IKEA PH or Netflix PH?
Posted on November 14, 2021
by Teddy Cambosa
The marketing stunt involving the MOA Globe being stolen had marketing consequences to both Netflix and IKEA in the Philippines.
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Indonesia-K-Pop-TikTok-Videos
Indonesia comes out as top creator of K-pop content on TikTok
Posted on November 12, 2021
by Teddy Cambosa
Indonesia is one of the active countries outside South Korea that produce K-pop related on TikTok.
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Ferdinand Bondoy_IABC_PRSP_PR_COMCO
PR firm chief exec tapped by PH industry bodies to helm student programs
Posted on November 12, 2021
by MARKETECH APAC
Ferdinand Bondoy, COMCO's co-founder, has been appointed by PRSP and IABC Philippines to lead their student-focused programs.
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Ogilvy-Singapore-New-Creative-Talent-Hires
Ogilvy SG bolsters creative department with new 21-hire lineup
Posted on November 12, 2021
by Teddy Cambosa
According to Ogilvy Singapore, the new hires are composed of a mix of integrated, conceptual, content and experience creatives.
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Milieu-Data-Analytics-Startup-Funding
Consumer data, analytics startup Milieu scores US$5m in latest funding
Posted on November 11, 2021
by Teddy Cambosa
Milieu aims to use said funding to fuel Milieu's upcoming product innovation, as well as expanding beyond SEA.
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Lista new funds
Bookkeeping tech Lista for MSMEs secures new funds for product expansion
Posted on November 11, 2021
by Jean Cabico
Lista offers a free and secure way of managing finances such as tracking debts, recording transactions, and issuing invoices.
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Philippines-Internet-Economy-Study
PH’s internet economy surges to 93%, the highest in SEA
Posted on November 10, 2021
by Teddy Cambosa
The report by Google, Temasek, Bain & Company unveiled how e-commerce and food delivery were the industries that accelerated Philippines' internet economy.
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