Category: Marketing
According to the data, nine in ten respondents believe generative AI will help increase their work volume (93%) and create better content (89%), enhance their creativity (92%), and help reach more of the right customers (88%).
Manila, Philippines – Global behavioural insights company Canvas8 has recently expanded its operations to the Philippines, and has named three key staff hires. Therese Reyes takes over as lead editor for the APAC region, while Dren Pavia joins Canvas8 as junior sub-editor, and Gershom Mabaquiao as junior...
Iris Singapore secured the contract to serve as GoTyme Bank's agency of record (AOR) for all creative and customer relationship management (CRM) duties.
Australian business planning consultancy 24HRBP launches in SG, names inaugural senior advisory team
Singapore – Australian business planning company 24HR Business Plan (24HRBP) has announced the opening of a new office in Singapore as part of its long-term growth strategy. The company’s desire to strengthen its position and broaden its footprint in the APAC region is reflected in this strategic...
AirAsia leveraged a programmatic DOOH campaign to promote its 7 Million free seats promotion, by targeting high-traffic locations frequented by its key audience segments.
OCBC launches unified brand strategy to leverage ASEAN-Greater China potential Singapore– OCBC recently launched a unified brand strategy across all of its key regions, highlighting its One Group mentality to fully capitalise on the strong ASEAN-Greater China potential. OCBC wants to grow and create...
In today's competitive landscape, programmable emails have emerged as a vital tool for brands in terms of communicating personalised communications with their users.
India- The media agency from Dentsu India, Dentsu X, has been chosen as the media partner by Berger Paints, a paint company in India and in the global paints and coatings sector. The media mandate was chosen through a competitive selection process involving many agencies. Berger Paints has selected Dentsu...
While sentiment on the DOT campaign was measured as being ‘positive’, Meltwater also pointed out that a large chunk of the positive sentiment across social media can be attributed to posts made by influencers and local personalities.
GO Communications is responsible for handling all PR and communications tasks related to the launch of the A-SEANSAT-PG1 satellite, which was developed in Malaysia.
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