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Category: Marketing

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Cashrewards appoints Jaywing to handle company’s acquisition, retention 
Posted on July 3, 2023
by Gian Japsay
Jaywing will also be in charge of creating interesting content and improving the performance of the mobile app.
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DDB Group Philippines apologises for stock footage misuse fiasco on latest DOT Philippines campaign
DDB Group Philippines apologises for stock footage misuse fiasco on latest DOT Philippines campaign
Posted on July 2, 2023
by Teddy Cambosa
In a statement, the agency said that they take full responsibility for this matter and that the video was only intended to excite their internal stakeholders regarding the new tourism campaign.
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McCann Worldgroup India appointed as creative agency partner for Air India
McCann Worldgroup India appointed as creative agency partner for Air India
Posted on June 30, 2023
by Gian Japsay
McCann Worldgroup India has won the duty for Air India's advertising and marketing communications. Before choosing McCann Worldgroup India, the international airline, supported by the Tata group, had a detailed evaluation process that included several agencies.
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China Duty Free Launch features visual dreamscape by Design Bridge and Partners
China Duty Free Haikou's launch features visual dreamscapes by WPP's Design Bridge and Partners
Posted on June 30, 2023
by MARKETECH APAC
Design Bridge and Partners came up with a concept that goes beyond standard browsing after taking into account the changing expectations of Chinese consumers. The "Ultimate dream island" concept is employed to create a refined and energising shopping experience.
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BMW
BMW China names TBWA\China as its lead agency
Posted on June 30, 2023
by Gian Japsay
 Beijing – Following a required pitch evaluation, BMW China has officially announced TBWA\China as its lead agency. To ensure the delivery of an improved brand experience, TBWA China, BMW’s many marketing divisions, and other agency partners must work closely together under this new role....
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Mastercard
Mastercard launches concept restaurant alongside F&B group LUBUDS
Posted on June 30, 2023
by Teddy Cambosa
The LUMA complex also houses multiple spaces: an elegant, intimate dining room that seats up to 60 people, a cocktail bar, a dedicated art space, and a breezy balcony overlooking Hong Kong’s spectacular skyline.
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Oddie Randa appointed by Gushcloud International as the region's managing director for APAC.
Oddie Randa appointed by Gushcloud International as the region's managing director for APAC
Posted on June 29, 2023
by MARKETECH APAC
All country managers in the APAC will now report to Randa, who will work together with them to identify and develop new income opportunities in the creator and influencer marketing industry.
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XPO: The Mars Agency opens global retail media division in Australia, appoints Jeremy Hagnere as retail media director
XPO: The Mars Agency opens global retail media division in Australia, appoints Jeremy Hagnere as retail media director
Posted on June 29, 2023
by MARKETECH APAC
The retail and search media management product from XPO: The Mars Agency offers capabilities to the Australian market by fusing their expertise in shopper marketing with 20 years of experience in global retail media and data-driven measurement.
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Ex-Havas Group Thierry Lalchere launches own HR consultancy for agencies, brands
Ex-Havas Group Thierry Lalchere launches own HR consultancy for agencies, brands
Posted on June 29, 2023
by MARKETECH APAC
Lalchere has 20 years of experience in internal HR and HR management consulting. She has experience as a management consultant, trainer, and HR leader, and she has also coached and supported executives in a variety of industries.
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Philippines’ tourism department unveils new tourism slogan: ‘Love the Philippines’
Philippines’ tourism department unveils new tourism slogan: ‘Love the Philippines’
Posted on June 29, 2023
by Teddy Cambosa
The ‘Love the Philippines’ tagline was conceptualised alongside DDB Group Philippines. According to Marie Adriano, the agency’s brand and strategic planner, the word ‘love’ is the positive theme evident amongst travellers in the country.
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