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Category: Marketing

Dentsu Next debuts AI marketing solutions pair Mixer and Lucie
Dentsu Next debuts AI marketing solutions pair Mixer and Lucie
Posted on July 10, 2023
by Teddy Cambosa
Both solutions aim to reinforce the agency’s commitment to establish meaningful connections with modern creativity between brands & consumers, through the use of technology to reinvent the future.
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Untitled design (16)
Commonwealth Bank’s new campaign showcases goal of growing football in Australia 
Posted on July 10, 2023
by Gian Japsay
Sam Kerr, a professional football player, is featured in the 30-second TV commercial alongside her CommBank Matildas teammates Courtney Nevin, Tameka Yallop, and Claire Polkinghorne.
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CHangi
Changi Airport Group unveils reimagined employer brand, invites talents to “make magic” with them
Posted on July 7, 2023
by Gian Japsay
As part of the reinvented employer brand, CAG is looking for individuals who can work as a team in every area of the company, such as using technology and innovation to transform a lot of points into commendable experiences.
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Untitled design (13)
Village Cinemas appoints Zitcha to drive retail media expansion
Posted on July 7, 2023
by Gian Japsay
Through the partnership, advertisers can utilise the Zitcha platform by using the loyalty data acquired from Village Cinemas' Vrewards program.
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The Australian on-ground activation scene: how the country-continent shows off diversity in doing activation campaigns
The Australian on-ground activation scene: how the country-continent shows off diversity in doing activation campaigns
Posted on July 7, 2023
by Teddy Cambosa
All industry leaders have agreed that the future of the on-ground activation scene in Australia is moving forward in a positive direction. Moreover, they have also pointed out that through this direction, brands have more unique ways to garner more eyeballs from audiences and convert them into custo...
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Untitled design (12)
Kimberly-Clark's latest campaign aims to break stigma on discussion about bladder leakage
Posted on July 7, 2023
by Gian Japsay
The extensive Poise Pledge campaign includes an industry-first Pelvic Floor Support Hub that provides evidence-based instructional materials as well as an unheard-of, free 12-week exercise regimen to strengthen the pelvic floor.
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Untitled design (11)
Sanchayeeta Verma named new CEO of Carat India
Posted on July 6, 2023
by Gian Japsay
Sanchayeeta will be based in Bangalore and be in charge of providing strategic direction to improve the agency's growth trajectory.
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Untitled design (10)
TUMI launches pop-up experience in South Korea, collaborates with football player Son Heung-min
Posted on July 6, 2023
by Gian Japsay
Said experience is open from July 3 to 15, and features an exhibition of current installations and artwork that creates an environment that highlights the qualities of each new item.
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WhatsApp Image 2023-07-06 at 10.41
Australia Payments Plus appoints This is Flow to handle media mandate
Posted on July 6, 2023
by Gian Japsay
AP+ amalgamates eftpos, BPAY, and NPP Australia into a unified entity aimed at the landscape of payments in Australia.
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Untitled design (9)
Nium launches new headquarters in Singapore
Posted on July 5, 2023
by Gian Japsay
Nium is developing measures that will help the larger regional fintech community demonstrate its commitment to Singapore.
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