India – Carat India, the media agency under Dentsu, has recently named Sanchayeeta Verma as the new chief executive officer. In her role, she will directly report to Anita Kotwani, the media CEO of South Asia, at Dentsu.
Sanchayeeta will be based in Bangalore and be in charge of providing strategic direction to improve the agency’s growth trajectory. Along with this, she will concentrate on coaching the agency’s large talent pool, motivating people to investigate disruptive solutions that provide practical business results that put the needs of clients first.
By ensuring operations, Sanchayeeta will lead the development of new business possibilities and strengthen current client relationships, establishing herself as a dependable partner for customers. Additionally, she will integrate her work with the network’s global brand offering, which will further increase revenue streams in India.
Sanchayeeta is a senior business executive with 27 years of experience in the marketing, media, and advertising sectors. She developed her skills in managing a variety of sectors, including media, content, data, and technology, during the course of her career. Sanchayeeta had senior management positions before joining Dentsu, making contributions across several areas at GroupM’s Mindshare and Wavemaker. Moreover, she has also held roles in businesses like Lintas Media Group, JWT, Kiwi TTK, and others.
Speaking on her new role, she said, “Dentsu and Carat continue to be the front-runner in addressing critical industry issues such as audience attention, brand EQ and sustainable media. They continuously pioneer and lead in digital and CXM. I am very excited to join the Carat-Dentsu family. I look forward to Carat being a fantastic partner to its clients, as well as an ideal place for our employees and the planet at large, by marrying the warmth of ‘creating for people’ with the dynamism of media, content, data, and technology.”
Meanwhile, Anita Kotwani, CEO Media, South Asia, Dentsu, commented, “The network’s focus on strengthening our media businesses aligns with our global ambition. Getting the best people on board is, therefore, very critical. Sanchayeeta’s ethos and the value systems that drive Carat are inextricably linked. Her varied expertise in consumer research, business planning, and client leadership has kept her abreast of the shifting media landscape.”
Anita added, “She is also dedicated to lifelong learning and staying ahead of the curve, making her an ideal candidate for this position. Carat has increased its scope over the recent year with notable wins such as Tata Neu, Tata Croma, Hero Vida, Times Pro, and others. Sanchayeeta will accelerate expansion and propel the Carat brand to the forefront of the Indian market.”
