The data also shows that China and the Philippines lead the region in most number of esports followers, accounting for 20% each of the total followers in APAC.
‘#HairDNA’ will also help P&G foster a closer relationship with its consumers through personalising the experience and increasing the segment of one-to-one interaction, all while driving higher penetration for its premium beauty segment.
Said experience is part of STB’s efforts to reach new audiences in innovative ways, and allows users to experience Singapore as they accomplish various tasks in a virtual world.
Said chatbot, a first of its kind in Southeast Asia, can intelligently respond to users' questions and acts as personal shopper, providing personalised suggestions and product recommendations to help users optimise their shopping experience.
The campaign was first launched in June 2022, which has then gained support from various stakeholders, including commercial partners, the academe, and lawmakers.
The GrabAds SEA Mother’s Day Insights Report 2023 gives brands and consumers a picture of how Grab empowers users to create special Mother’s Day celebrations.
Both agencies will work closely with SingHealth to deliver a comprehensive digital strategy supporting the organisation’s aim to provide holistic healthcare services to its patients.
Said initiative explores a range of activities for both music lovers and mental health advocates to enjoy– from new programs to watch to product features that facilitate a new donation process in-app.
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