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Category: Southeast Asia

VMLYR-Commerce-Malaysia-Tai-and-Chu
VMLY&R COMMERCE Malaysia adds two new senior hires
Posted on July 5, 2022
by Jean Cabico
The new hires, Voon Tai and Victoria Chu, will be both reporting directly to Kenni Loh, CEO of VMLY&R Commerce Malaysia.
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Synagie-and-TikTok-Shop
E-commerce enabler Synagie unveils incubation programme for TikTok Shop
Posted on July 5, 2022
by Jean Cabico
The new 'TikTok Shop Incubation Programme' by Synagie seeks to help brands accelerate their digitalisation.
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Yummy United’s new ‘board of directors’ to be composed of kids in latest rebrand effort
Yummy United’s new ‘board of directors’ to be composed of kids in latest rebrand effort
Posted on July 5, 2022
by Teddy Cambosa
As a brand built for children, and now, by children, this marks the first of such recruitment for Yummy United in Asia.
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Netflix PH’s campaign for Money Heist Korea depicts the heist–quite literally
Netflix PH’s campaign for Money Heist Korea depicts the heist–quite literally
Posted on July 4, 2022
by Teddy Cambosa
The campaign for 'Money Heist Korea' by Netflix Philippines was made in partnership with GIGIL.
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Domino’s Pizza MY brings back the heat with new campaign
Domino’s Pizza MY brings back the heat with new campaign
Posted on July 4, 2022
by Carlo Sarabia
Domino's Pizza in Malaysia is bringing back the fan favourite Ssamjeang range through its ‘There’s Ssam Heat You Just Can’t Beat’ campaign. The campaign was done in collaboration with ad agency FCB SHOUT.
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This Thai ad for a skincare brand openly ‘admits’ to not able to understand teenagers
This Thai ad for a skincare brand openly ‘admits’ to not able to understand teenagers
Posted on July 4, 2022
by Teddy Cambosa
Conceptualised alongside BBDO Bangkok, the ad starts by featuring all the things advertisers expect teens to like: slang, rap music, vibrant streetwear.
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PH agency DOOH.PH apologises for digital billboard featuring copyrighted image from ‘Kingmaker’ filmmaker
PH agency DOOH PH apologises for digital billboard featuring copyrighted image from ‘Kingmaker’ filmmaker
Posted on July 4, 2022
by Carlo Sarabia
A Philippine ad agency, Digital Out-of-Home Philippines, has recently caused a buzz on social media for using a copyrighted image in their billboard.
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airasia’s first VTuber, Aozora Kurumi, to cease activities on August 7
airasia’s first VTuber, Aozora Kurumi, to cease activities on August 7
Posted on July 4, 2022
by Teddy Cambosa
Aozora Kurumi's content within her YouTube channel and social media channels will remain a part of the airasia ecosystem.
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SG’s Land Transport Authority taps MullenLowe SG for latest public transport campaign
SG’s Land Transport Authority taps MullenLowe SG for latest public transport campaign 
Posted on July 4, 2022
by Teddy Cambosa
This latest Land Transport Authority campaign, which will be be made with MullenLowe SG, will launch in the third quarter of the year.
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Top Story: Home Credit PH’s radio program aims to boost financial literacy of the underserved
Top Story: Home Credit PH’s radio program aims to boost financial literacy of the underserved
Posted on July 1, 2022
by MARKETECH APAC
Home Credit in PH recently launched the 'Payo Para sa Life' radio program for financial literacy – this is our Top Story for the month.
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