Category: Global
This partnership marks a significant milestone in Haleon's continued investment in premium, impactful media channels.
By combining this capability with Eagle Eye’s real-time personalised marketing solutions, the AI-enabled technology can deliver real-time engagement that directly leverages a customer’s context and potential purchase intent.
The data notes that around 78% of marketers say “improving brand awareness and reputation” is their top marketing goal this year. Moreover, around 65% of brands often rely on an ‘always-on’ advertising to strengthen brand equity and achieve long-term growth.
IAS’s predictive science pre-screens pages and categorises them, enabling brands to seamlessly identify inventory most desirable while avoiding content that is unsuitable.
The campaign's branded content component includes two films produced by CNNIC's global brand studio Create that aims at enhancing awareness of Hyundai Motor's ongoing support and presence in the world of sports.
In response to the pressing issue of skin tone bias in smartphone imaging, TECNO has unveiled its latest initiative, the ‘#ToneProud campaign,’ which seeks to celebrate and promote the rich diversity of human skin tones.
'Deal Marketplace' also offers inventory through contextually curated private marketplace (PMP) deals, crafted using a blend of content and audience-layered data.
By acquiring Semasio, Samba TV will expand its global footprint as well as its capabilities for advertisers to define and reach granular audience segments through a unified approach that combines contextual, behavioral, and demographic data.
She has also worked across a breadth of categories and multiple global clients, including Kraft, Aldi, Diageo and Molson Coors, among many others, including challenger brands and startups.
Indomie, Indonesia's iconic instant noodle brand, has named K-pop sensation NewJeans as its new global brand ambassadors, marking a strategic move to connect with young audiences worldwide.
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