New York, USA – Droga5 has announced the appointment of Emma Montgomery as its global chief strategy officer. She is the third global appointment for the agency this year, with worldwide CCO Pelle Sjoenell appointed this past March, and global CEO Mark Green recently appointed this fall.
Montgomery will be bringing her strong leadership expertise to Droga5, and will be responsible for connecting and supercharging Droga5’s strategy and creative offerings globally. She will be based in its headquarters in New York City.
She joins Droga5 after serving as CEO of DDB Chicago. She’s been in the industry for over 20 years, and has served in several high-level leadership positions throughout her career, including as President and CSO of Leo Burnett Chicago, Global CSO of TBWA, and CEO of Leo Burnett Australia.
She has also worked across a breadth of categories and multiple global clients, including Kraft, Aldi, Diageo and Molson Coors, among many others, including challenger brands and startups.
Montgomery’s multidisciplinary background across business, creative, media, experience design and data and analytics makes her uniquely placed to navigate the current disconnected marketing environment for agencies, clients and consumers alike.
Speaking on her new role, Montgomery said, “I’m excited to join Droga5 and have the opportunity to help carve out a new path for the brand globally, building on its tremendous legacy of creative leadership. The potential of Droga5, combined with the possibilities of Accenture Song, was too exciting to pass up.”
She added, “No other agency has what they have, and as marketing shifts, the chance to make creativity a genuine partner to business is real here. I’m eager to return to my strategy roots and work with Pelle, Mark and our network of Drogans to show the world the force that creativity can be.”
Meanwhile, Annette King, global lead of marketing practice at Accenture Song, commented, “I’m delighted that Emma will complete our new Droga5 global leadership line up, along with Pelle and Mark, and that our clients and our people will get to benefit from the huge contribution she will make to their business and to what we do. She has one of the most interesting, varied, brave and relevant backgrounds of anyone in her field and she is beyond match fit for today’s world and the opportunities it presents to us. We are lucky to have her.”
Lastly, Sjoenell stated, “Emma is a world-class strategic leader and authority that I’ve long admired and dreamt of being partners-in-crime with. Her work inspires the creativity that connects people and brands in ways that move business and culture forward, so I’m excited to finally be able to work with her alongside Mark, and to see her lead and further strengthen our leadership and strategy teams around the world.”
