Category: Global
The deal further delivers on MediaSense’s growth strategy, developed and implemented since Apiary Capital acquired a significant stake in MediaSense in 2021.
The partnership enables Nativex to leverage Google’s ecosystem of ad platforms, solutions, and global reach.
StackAdapt, a multi-channel advertising platform, has announced its integration with Shopify, an internet infrastructure provider for commerce.
Throughout his career, Owens has navigated the same customer data challenges that Amperity's clients face today. This firsthand experience gives him a unique understanding of the pain points that Amperity solves - and the value it provides enterprises.
Formula 1 enthusiasts can look forward to consumer activations, promotional prizes and immersive fan zones at select Grands Prix, with trackside branding, and cheerful, light-hearted content.
Ad spending is set to pivot away from major platforms like Google and Meta in 2025 as more brands turn to owned media networks, according to a new report from Sonder.
Brightcove’s current product lineup enables integration with leading marketing automation platforms (MAPs) and providing a detailed analysis of viewer interactions and the success of various marketing sources.
We Are Social’s UK office won a competitive pitch to secure the work, and will now collaborate with Carlsberg Group across strategy and creative campaign development, as well as social-first content production through We Are Social Studios.
Lifebuoy, Unilever’s hygiene soap brand, has teamed up with Moo Deng, the viral sensation baby pygmy hippopotamus, for its ‘H for Handwashing’ global movement, redefining the letter ‘H’ as a universal symbol for hand hygiene.
Heckler Singapore has unveiled the new animated identity for Toyota House, an inclusive mobility park located just blocks from the Eiffel Tower, in collaboration with agency Octagon UK.
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