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Category: Global

Publicis Sapient, Google Cloud announce global partnership to increase GenAI adoption
Publicis Sapient, Google Cloud announce global partnership to increase GenAI adoption
Posted on November 25, 2024
by Teddy Cambosa
By aligning their sales, marketing, and engineering teams, the partnership aims to provide customers with seamless access to the resources needed for the efficient deployment and management of AI projects.
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Coda refreshes brand identity to reflect partner-centric goal
Coda refreshes brand identity to reflect partner-centric goal
Posted on November 22, 2024
by Fatima Baduria
From ‘Coda Payments’, the company has updated its name to ‘Coda’, reflecting its intent to go beyond payments and gaming.  
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PubMatic selected as X’s supply side platform
PubMatic selected as X’s supply side platform
Posted on November 21, 2024
by Teddy Cambosa
It is worth noting that prior to Musk’s takeover of the company, the social media platform never opened up its ad inventory to outside vendors, and instead brokered deals with advertisers directly.
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Stagwell expands global reach with Blue Horse, DashDigital as new affiliates
Stagwell expands global reach with Blue Horse, DashDigital as new affiliates
Posted on November 21, 2024
by Fatima Baduria
Marketing network Stagwell, is expanding its global reach with the addition of digital marketing agency Blue Horse and design studio DashDigital to its global affiliate network.
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Renaissance Hotels supports local artisans, small businesses through digital marketplace ‘R Finds’
Renaissance Hotels supports local artisans, small businesses through digital marketplace ‘R Finds’
Posted on November 20, 2024
by Fatima Baduria
Beyond being an online marketplace, ‘R Finds’ is part of Renaissance Hotels’ effort to connect travellers with culture and community across the globe.
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jollibee-rewards-landor-NA
Jollibee spreads joy globally with launch of new loyalty program designed by Landor
Posted on November 20, 2024
by Aliza Carmona
Jollibee, the iconic Filipino fast-food chain, has teamed up with Landor to launch its first-ever global loyalty program, Jollibee Rewards, aiming to spread joy and strengthen connections with customers around the world.
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MotoGP rolls out new brand identity globally
MotoGP rolls out new brand identity globally
Posted on November 20, 2024
by Teddy Cambosa
Crafted with independent design studio Pentagram, MotoGP states that their new identity is more than a logo but rather a  complete evolution of the brand, including artwork, motion, typeface, visual identity and verbal identity designed to take this exciting sport on earth into a new era.
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Sony reportedly in talks to buy Japanese media conglomerate Kadokawa
Sony reportedly in talks to buy Japanese media conglomerate Kadokawa
Posted on November 19, 2024
by Teddy Cambosa
Should the deal with Kadokawa proceed, this will make Sony the handler of a large chunk of Japanese media offerings on a global scale.
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Getty Images to integrate premium creative content for TikTok advertisers
Getty Images to integrate premium creative content for TikTok advertisers
Posted on November 19, 2024
by Teddy Cambosa
By integrating Getty Images' premium creative content directly into TikTok’s Symphony Creative Studio, users can effortlessly craft TikTok-first ads and organic content that feels native to the platform and increases performance.
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TikTok rolls out AI-powered video-generation tool for advertisers
TikTok rolls out AI-powered video-generation tool for advertisers
Posted on November 18, 2024
by Teddy Cambosa
With ‘Symphony Creative Studio,’ advertisers can turn their product information or URL into a video, add a digital avatar to narrate their video script, or localise existing videos into new languages using translation and dubbing capabilities.
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