Singapore – Heckler Singapore has unveiled the new animated identity for Toyota House, an inclusive mobility park located just blocks from the Eiffel Tower, in collaboration with agency Octagon UK.
Designed by Heckler Singapore’s design director Danielle Melianti, Toyota House’s new animated identity depicts the movement and synchronicity of elite athletes.
Tasked with creating an animation that was thoughtful, fluid, and approachable, Melianti aimed to craft a design that was both instantly recognisable as part of the Olympic Games and visually captivating.
“It was important that our spotlighted athletes had strong, sharp, purposeful movements—a representation of these worldclass sporting elites, coupled with an emotive soundscape that elevates their movement,” Melianti explained.
To achieve a more refined and deliberate approach, Melianti and the animation team moved away from cluttered, simultaneous design elements, opting instead for standalone motion pieces that felt more purposeful.
“For example, we have a mountain biker that gently bounces up and down on the top of the mountain but stays stationary and a swimmer diving into the water whose actions seamlessly repeat,” she elaborated.
Melianti added, “The background—including athletic equipment, Parisian landmarks, and the line work—also incorporated subtle movement such as background ripples and vibrations, or elements such as the lift moving up and down on the Eiffel Tower.”
Toyota House is a five-stage immersive experience located at The New Cap Centre in Paris, showcasing a range of innovative solutions that highlight Toyota’s commitment to inclusive mobility.
