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Category: Global

Enero-Group-Hotwire-Acquisition-McDonald-Butler-Agency
Enero acquires B2B sales agency MBA to expand Hotwire reach
Posted on April 28, 2021
by Teddy Cambosa
Through the acquisition, clients on the MBA side will be now added to the ever-growing suite of clients of Enero Group, specifically for Hotwire.
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james cashmore doubleverify
DoubleVerify appoints new SVP to lead new ‘Global Client and Agency Partnerships’ team
Posted on April 28, 2021
by Jean Cabico
Media measurement and data analytics platform DoubleVerify names its new SVP of global client and agency partnerships.
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AVON-Watch-Me-Now-Online-Gallery-Campaign-Women
Avon’s new campaign stresses the importance of every woman’s story
Posted on April 27, 2021
by Teddy Cambosa
The new global campaign by Avon highlights every story by women by showcasing them in their online archive of stories to inspire others.
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twitter new promotions
Twitter names Yu Sasamoto as new VP for JAPAC region, promotes Maya Hari to global role
Posted on April 22, 2021
by Jean Cabico
Global social media platform Twitter has recently announced two new promotions - Yu Sasamoto and Maya Hari.
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HUMAN-Cybersecurity-Initiative-CTV-Fraud
Cybersecurity company HUMAN launches new initiative catered to defrauding CTV systems
Posted on April 22, 2021
by Teddy Cambosa
The new cybersecurity iniative by HUMAN comes in response in dealing with the ongoing botnet PARETO, which disguises organic CTV impressions.
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Hyundai-BTS-Earth-Day-Campaign-K-Pop
Hyundai, BTS join forces in celebrating Earth Day through new campaign
Posted on April 22, 2021
by Teddy Cambosa
The campaign by Hyundai features members of BTS and other people partaking in eco-friendly activities, under the message of acting now for the future.
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bts meal mcdonalds
You can now dine with BTS 'in spirit' as McDonald’s launch group’s go-to meal
Posted on April 20, 2021
by Jean Cabico
McDonald’s partners with the popular Korean pop icons for the ‘BTS Meal’, which will be available in nearly 50 countries.
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Adaptis-Outsourcing-Tech-Dev-Teams-Thought-Leadership
Weighing the ‘yays’ and ‘nays’ of outsourcing tech dev talents
Posted on April 19, 2021
by MARKETECH APAC
To outsource new tech development teams isn't fairly new: many companies have relied on it from the past. The question is: is it worth the resources?
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Twitter-#FanTweets-BLACKPINK-ROSE-K-Pop
Twitter’s fan engagement feature ventures to K-pop, kicking off with BLACKPINK’s ROSÉ
Posted on April 15, 2021
by Teddy Cambosa
ROSE of BLACKPINK is the first K-pop figure to debut on the expansion of the #FanTweets of Twitter in the culture of K-pop.
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SPi Global rebrands as Straive
Global content tech firm SPi Global is now Straive
Posted on April 15, 2021
by Jean Cabico
SPi Global, the global content technology enterprise headquartered in Singapore, has rebranded to 'Straive'.
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