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Category: Global

KODAK Lens X Lion & Lion (1)
Lion & Lion tapped by KODAK Lens for global social comms
Posted on June 4, 2021
by MARKETECH APAC
The Singapore arm of the agency is tasked to raise KODAK Lens' brand awareness and to increase its engagement with target consumers.
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Criteor-Global-Brand-Revamp-Adtech
Adtech Criteo’s latest brand revamp a nod to the ‘future’ of the open internet
Posted on June 4, 2021
by Teddy Cambosa
The latest brand revamp by Criteo speaks to the company's support of a fair and open Internet for both users and advertisers.
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Bugaboo Adventure Awaits
Baby products brand Bugaboo rolls out global brand campaign as part of its new brand platform
Posted on June 2, 2021
by Jean Cabico
Parental brand Bugaboo has partnered with creative agency AnalogFolk for its new 'Adventure Awaits' campaign.
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AEG-Sports-SAS-Analytics-Fan-Engagement
Global live entertainment AEG Sports moves to SAS analytics for fan sentiment measurement
Posted on May 28, 2021
by Teddy Cambosa
AEG Sports utilizes SAS analytics to gauge on the engagement from fans, as well as to create significant messages for the fans.
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Philips-Omnicom-Media-Group-Global-Agency
Health tech Philips appoints Omnicom Group as global comms agency partner
Posted on May 27, 2021
by Teddy Cambosa
Philips and Omnicom Media Group have yet to disclose the details between their partnership, which will last for several years.
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Anzu-Verizon-Media-Partnership-Global
Anzu’s latest global deal to bring in-game ad ops to Verizon Media’s ad platforms
Posted on May 26, 2021
by Teddy Cambosa
Through the partnership, Verizon Media will benefit from a whole line of affiliated Anzu partner game developers to feature in-game advertising.
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Contentsquare-Funding-SoftBank-Global-Expansion
Contentsquare scores US$500m funding to drive AI-driven DX globally
Posted on May 26, 2021
by Teddy Cambosa
Funded majorly by SoftBank, the latest investment round by Contentsquare will take the company to a new global level, with rampant expansions and team appointments.
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Xaxis-Global-Chief-Operating-Officer-Silvia-Sparry
GroupM’s Xaxis marks 10th year with new global COO appointment
Posted on May 25, 2021
by Teddy Cambosa
Sparry has elevated her position from VP of Operations at Xaxis to becoming its chief operating officer.
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Reddit-KarmaLab-Creative-Strategy-Agency-Advertisers
Reddit launches first-ever in-house creative strategy agency for advertisers
Posted on May 19, 2021
by Teddy Cambosa
KarmaLab is the new dedicated creative strategy agency by Reddit to promulgate its ads business to business clients globally.
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Bambuser-Relatable-Acquisition-Global-Martech
Bambuser acquires martech Relatable, combines competencies for live video shopping
Posted on May 18, 2021
by Teddy Cambosa
The acquisition will help Bambuser and Relatable combine their business forces in bringing offerings to clients on live shopping solutions.
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