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Category: Global

Brightcove launches AI content suite to maximise content creation, production for customers
Brightcove launches AI content suite to maximise content creation, production for customers
Posted on January 30, 2025
by Teddy Cambosa
The Brightcove AI Content Suite includes three AI-powered capabilities – content creation, metadata optimisation, and translation – which simplify video content production by automating the creation and optimisation processes.
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UM challenges brands to evade blandness with ‘Full Colour Media’ strategy
UM challenges brands to evade blandness with ‘Full Colour Media’ strategy
Posted on January 30, 2025
by Fatima Baduria
UM, a global media agency network under IPG Mediabrands, is challenging brands to be distinct and evade blandness with the launch of its ‘Full Colour Media’ strategy.
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Pacvue rolls out Amazon DSP capabilities in three new regions, including APAC
Pacvue rolls out Amazon DSP capabilities in three new regions, including APAC
Posted on January 29, 2025
by Teddy Cambosa
Through Pacvue, brands in these regions now have self-serve access to a full suite of programmatic media solutions to elevate their growth strategies. Markets in APAC who can have access to these solutions include Australia, India, Japan, and Singapore.
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hyundai-mobis-move-improved-campaign
Hyundai MOBIS drives the future with new global campaign for next-gen drivers
Posted on January 29, 2025
by Aliza Carmona
Hyundai MOBIS, the South Korean automotive supplier, has introduced a new global campaign focused on next-generation mobility, targeting Millennials and Gen Z drivers.
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OpenX promotes Tyler Romasco to SVP of global publisher development 
OpenX promotes Tyler Romasco to SVP of global publisher development 
Posted on January 29, 2025
by Fatima Baduria
OpenX, an omnichannel supply-side platform, has promoted Tyler Romasco to senior vice president of global publisher development as part of the company’s strategy to strengthen global publisher relationships.
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LKK-chili-crisp-oil-us-campaign
Lee Kum Kee brings its 'Deliciously Complicated' flavors to the U.S. with first campaign by Grey Hong Kong
Posted on January 27, 2025
by Aliza Carmona
Lee Kum Kee has teamed up with Grey Hong Kong to launch its first-ever U.S. campaign, aiming to build brand awareness and highlight the multilayered flavours of its signature Chili Crisp Oil to American audiences.
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EY’s new brand film focuses on how decisions of today will impact the world in the future
EY’s new brand film focuses on how decisions of today will impact the world in the future
Posted on January 24, 2025
by Teddy Cambosa
The film also highlights how the decisions of today will impact the world for years and decades to come and seeks to inspire everyone to consider the enduring implications of their choices. 
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Sephora celebrates diversity in ‘Beauty & Belonging’ short film
Sephora celebrates diversity in ‘Beauty & Belonging’ short film
Posted on January 24, 2025
by Fatima Baduria
The brand's first film, ‘Beauty & Belonging,’ delves into the diverse definitions of beauty across the globe. 
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Ledvance
How Ledvance fosters loyalty with channel partners through collaboration with Rewardz
Posted on January 23, 2025
by MARKETECH APAC
This case study delves into how Ledvance collaborates with Rewardz, a leading digital rewards and recognition solution provider, to secure and motivate loyal channel partners, safeguarding its company’s growth in the industry.
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cj-worx-hbo-tat-partnership
CJ Worx facilitates historic HBO-TAT partnership for ‘The White Lotus’ series
Posted on January 23, 2025
by Aliza Carmona
For this landmark partnership, CJ Worx took on the role of a strategic business consultant, providing insights and connections that brought a bold idea to life.
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